Tracy Cook: Winner of the 2024 Great Companies International Women Entrepreneur Award

Name: Tracy Cook

Business Name: Blue Beam Marketing

Location: Buckeye, USA

Establishment (Year): 2021 

Category: Advertising & Marketing

Profession/ Specialty: Digital Marketing

Website: https://www.bluebeammarketing.com/

Social Media: Linkedin

Company Detail:

Blue Beam Marketing offers full-stack digital marketing services, including paid advertising, email marketing, search engine optimization, and paid and organic social media.

Tracy Cook felt stuck. She was unable to afford the life she wanted, and working a 9-5 made the idea of having a family feel impossible. Determined to make the life she wanted happen, she aimed to work from home, allowing her to work from anywhere and plan her day so she could have a family. In November of 2021, Tracy started Blue Beam Marketing and worked diligently while also maintaining a 9-5 job. By January, she was able to quit her 9-5 and focus on her business full-time.

Since then, Tracy has increased her gross revenue to 97k per year. She moved to Arizona and purchased her first home. Tracy also had her first child six weeks ago today.

Unique Selling Proposition or Competitive Advantage:

Tracy has a sales background as well as an MBA in marketing. This blend of experience allows her to see advertising and website design with a unique perspective, providing her clients with amazing results.

Challenges Faced During the Journey:

As a child, Tracy had severe learning difficulties. Recently, while looking through her memory boxes with her siblings, she discovered that her struggles with reading and math were noted on her report cards year after year. When she was in 5th grade, a teacher actually called her stupid in front of the whole classroom. Tracy struggled with her learning issues all the way up to college, where she scored so low in her placement that she had to start in pre-algebra.

Once in college, Tracy continued to have a hard time, but she was determined. She attended tutoring sometimes 20 hours a week to comprehend certain concepts. Since then, she found the right way of studying for her. Tracy consistently placed on the dean's list almost every semester and was in multiple honor societies. She now has 5 degrees, including a master's in business. Despite facing extremely complicated subjects, including qualitative biomechanics, physics, and biochemistry, Tracy aced all of them and now runs her own successful business.

Advice for Women Entrepreneurs:

Don't let anyone discourage you. Sometimes it's better not to tell people your plans. If you want it enough, there's always a way. Only worry about the things you can control and let go of the rest.