Tammy Alvarez - Great Companies Women Entrepreneur Award Winner 2023

Name: Tammy Alvarez

Business Name: Coral Consulting Group LLC (DBA) Career Winners Circle

Location: Stamford Connecticut. USA

Establishment (Year): 2018

Category/Industry: Training & Coaching

Profession/ Specialty: Executive and Career Strategy Coaching

Website: https://www.careerwinnerscircle.com

Social Media: https://www.linkedin.com/in/tammyalvarez/

https://www.linkedin.com/company/career-winners-circle/

Company Detail:

Career Winners Circle is a premier coaching and advising firm that works with mid to senior-level executives and their businesses. We have three service lines that we offer our clients: * Career Strategy Coaching helps mid to senior-level leaders change careers and thrive in new roles. * Leadership Development Coaching helps leaders get promoted, become stronger leaders, and thrive in the C-suite. * Corporate and Small Business Advisory supports CEOs and helps leaders build high-performing teams, increase business growth, and achieve operational excellence.

Unique Selling Proposition or Competitive Advantage:

Career Winners Circle supports successful leaders who want more. Our pragmatic coaching style blends innovative coaching methodologies and battle-tested advice from coaches who are former executives and leaders in their field. Each conversation begins with straight talk and ends in deep discovery. We offer a unique blend of being coached and advised by a subject matter expert, leveraging tools and job aids that help our clients move faster, and state-of-the-art technology through a coaching portal that keeps our clients focused on moving forward in-between sessions to deliver epic results. Our clients get clear input on what they must improve to accomplish their goals, and most importantly, our coaches give them proven approaches to do that. Through homework assignments, performance tracking on dashboards, and precise goal setting, Career Winners Circle has a defined system for client success, and our results prove it. Our framework is built on reusability, efficiency, and visibility.

Challenges Faced During the Journey:

Having spent decades as a C-suite executive on Wall Street, deciding to abandon my career, move to a tropical island in Belize, and start a coaching business was the most terrifying thing I’ve ever done. I didn't know if it would work, but I had complete faith in my product and my ability to make my dream happen. Learning to be an entrepreneur challenged everything I knew as an executive from a large corporation. When I started, I was completely unaware of sales funnels, email campaigns, product launches, webinars, or nurture series; and I hated social media. I made every mistake imaginable as I listened to all the experts only to find out their advice didn’t work. I gradually identified my ideal client and learned how to find, attract, and serve them better than anyone else could. As I built the business, I knew CWC had to be more than just me. We need to have a broader reach and support more clients. Today, CWC has serviced over 250 clients and continues to bring on additional coaches. Our team spans four countries, and we help leaders and businesses in almost every industry imaginable.

Advice for Women Entrepreneurs:

Entrepreneurialism is not easy or for the faint of heart, but it’s worth it. You need to be really good at selling yourself (and your product) because people won't just show up on your doorstep. Establishing your brand takes a lot of time, money, discipline, and focus. Use your strengths and hire out for your weaknesses. Adopt an experimental mindset and approach your business with intellectual curiosity, tenacity, and resolve. You’ll get many things wrong as you figure out how to get the essential things right. Rely on those who have gone before you for their wisdom and advice so you can move faster.