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SWAN Livelihood - SME Business of the Year Award Winner 2024


Name: Meghna Joshi

Business Name: SWAN Livelihood

Establishment (Year): 2019

Award Category / Industry: 𝐍𝐆𝐎 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞

Sub - Category: Social Enterprise

Social Media: LinkedIn


Company Detail:

SWAN LIVELIHOOD is a Delhi-based social enterprise dedicated to empowering the workforce through tailored training programs, counseling sessions, and fostering a vibrant ecosystem of sustainable livelihood opportunities for a brighter future.


SWAN (Skilled Workforce Advancing Nation) Livelihood is a Delhi-based Social Enterprise with a mission to empower the workforce through specially designed training programs and counseling sessions. It began operations in 2020 with a primary focus on youth employability programs, equipping them with employable skills for the Retail Industry, resulting in successful employment as sales associates and cashiers in Delhi/NCR.


The COVID-19 pandemic severely disrupted Technical and Vocational Education and Training (TVET) institutions, leading to job losses and challenges for young individuals. In response, SWAN Livelihood conducted an extensive survey to understand the specific difficulties faced by various groups, including those from lower socio-economic backgrounds, college students, and working professionals. Through strategic partnerships and stakeholder support, SWAN successfully made a positive impact through experiential learning & mentoring sessions extending its reach to rural villages in Uttarakhand.

Recognizing that grassroots communities were unaware of government assistance programs and policies during the pandemic, SWAN collaborated with the Mission Shakti program of the Uttar Pradesh Government in 2021. Together, they provided training to marginalized women workers employed in various factory areas of Delhi/NCR. These women, from families severely affected during the lockdown, gained knowledge about government schemes and application procedures.


In 2022, SWAN’s work also included experiential learning workshops, mentoring sessions, collaborations with grassroots organizations, and training of the trainer (ToT) programs.

In response to the massive migration caused by COVID-19, SWAN acknowledges the need to empower rural communities and create sustainable livelihood opportunities. Since 2024, the organization has focused on empowering rural youth and building the capacity of micro-women entrepreneurs through developmental consultancy work, aiming to provide livelihood opportunities, uplift rural communities, and reduce the need for migration, contributing to sustainable growth and development.


Unique Selling Proposition / Competitive Advantage:

  • Customized, culturally-sensitive training programs designed to meet the specific needs of the grassroots community.

  • Reach and target-based programs that ensure impactful outcomes, tailored to the socio-economic realities of underserved community participants.

  • Strong connectivity with grassroots organizations, allowing targeted interventions to be delivered effectively.

  • Proven success in creating sustainable livelihoods, having helped over 178 rural women micro-entrepreneurs earn sustainable incomes ranging from Rs 5,000 to Rs 40,000 per month.


Achievements and Milestones of the Company:

Impacted 1000+ lives in the last 4 years through the successful completion of customized training programs and workshop sessions.


Over 230 rural women entrepreneurs trained, of which more than 170 women entrepreneurs have opened their own enterprises and are earning a sustainable income between Rs 5,000 and Rs 40,000 per month.


Received the following awards for the work delivered and the impact created:

  1. Exceptional Women of Excellence by Women Economic Forum

  2. 100 Influential Indians 2022 by Fox Story India

  3. Glantor X Women Leadership Award by Glantor X 2022

  4. Ambassador for Good Award by Global Women for Good, 2022


A customer’s review:

Best value for the cost, reliable products/services, best service, understands customer needs.


Community / Society Service:

SWAN Livelihood trains and helps rural women set up their own micro-enterprises so that they can earn sustainable livelihood incomes for themselves. A glimpse of the success stories of micro-women entrepreneurs can be viewed here:






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