Svarasya, Great Companies SME Business of the Year Award Winner 2020

Name of Company: Svarasya

Founder Name: Deepti Sehgal

Can you provide us with a description of your business? What was the purpose of starting this business? What issue did it want to solve?

Svarasya aims to be a Clean Beauty Brand in India that is focused on redefining & creating awareness about the understanding of beauty in its literal sense. We intend to create a landscape of "Beauty Inside-Out" where, pure natural authentic ancient skincare recipes are revived from global ancient cultures, where beautifying & cleansing superfoods go hand in hand with external skincare products, where Yogic principles of attaining beauty are talked about regularly, where Yoga & Ayurveda selfcare products are an inseparable part of our holistic beauty landscape & where knowledge about the true means to attain beauty is communicated to the audience in the form of regular sessions, workshops, articles & collaterals in various formats. We intend to be one-of-its kind beauty brand in India that talks of Beauty Inside-Out as a divine route to eternal health, wellbeing & radiant beauty. We aspire to create a beauty brand in its literal sense that naturally sails one through the journey of radiant beauty & blissful health based on ancient ideologies of Ayurveda, TCM & Yogic Sciences.

We wanted to resolve the short-visioned view of women around beauty and selfcare by creating awareness about holistic concepts of wellness from ancient sciences that ultimately manifest into beautiful skin & radiant hair & does not settle down on the idea of one-product miracle, botox or derma solutions!

How is it different from other competitors?

We are the only Indian brand talking of beauty in holistic sense on deeper concepts of digestion & skin health or emotional health & skin health & like..

What and how are the challenges so far? How did you overcome them?

Challenges: Short-vision on women about beauty that boils down to a one product miracle or botox or derma solution. The reality is way different about beauty from these short sighted concepts. And it takes a lot of education at our end to make women aware of true parameters of beauty inside out.

Website: www.svarasya.com

Year of Founding: 2017