Founded by: Courtney Claghorn
City: Santa Monica
Country: United States
Year Established: 2010
Employee Size: >100 employees
Business Category: Health & Wellness
Website: sugaredandbronzed.com
LinkedIn: LinkedIn Profile
Transforming Beauty Routines with Affordable Luxury
SUGARED + BRONZED, founded by Courtney Claghorn, is the nation’s premier destination for sugaring and airbrush tanning, offering clients an elevated beauty experience at an affordable price point. With over 40 locations nationally, the brand has carved a niche for itself in the wellness industry by providing high-quality services designed to boost client confidence. The company's innovative approach to traditional beauty routines has made it a trusted name for those seeking gentle hair removal and natural, sun-kissed tans.
Adapting to Challenges with Strategic Reinvention
Over the years, SUGARED + BRONZED has shown resilience and adaptability in navigating industry challenges and economic fluctuations. The introduction of a proprietary product line has been a game-changer, enabling the brand to establish a strong omnichannel presence and gain national recognition. By focusing on quality and client satisfaction, the company has implemented innovative strategies such as first-principles thinking and strategic partnerships with luxury brands like goop and Homecourt. These initiatives have not only elevated the brand’s visibility but also fostered a thriving, inclusive workplace culture.
Why Clients Trust SUGARED + BRONZED
SUGARED + BRONZED is a favorite among clients for its commitment to blending luxury with accessibility. The company’s natural, eco-friendly products and expert techniques ensure a high-quality experience. With multiple locations in key markets, clients benefit from convenience and consistency in service. The brand’s dedication to inclusivity, innovation, and exceptional client care has solidified its reputation as a leader in the beauty industry.
A Vision for the Future
Looking ahead, SUGARED + BRONZED is poised for continued growth and innovation. With plans to expand to over 40 locations by 2025, the company is also exploring experiential offerings, proprietary product development, and omnichannel strategies to enhance client engagement. By collaborating with luxury and wellness brands, S+B aims to redefine beauty services as an affordable luxury for a broader audience.
The Inspirational Journey of Courtney Claghorn
Courtney Claghorn’s entrepreneurial journey began in 2010 when she identified a gap in the market for high-quality, affordable spray tanning services. Operating initially from her Santa Monica apartment, Courtney’s dedication and strategic mindset quickly transformed her venture into the nation’s largest sugaring and airbrush tanning destination. Her leadership has been instrumental in driving the brand’s growth and fostering partnerships with high-profile luxury brands. Recognized for her innovative approach and commitment to inclusivity, Courtney continues to inspire her team and clients, shaping SUGARED + BRONZED as a trailblazer in the beauty industry.
SUGARED + BRONZED stands out as a beacon of excellence in the Health & Wellness sector, earning its place among the top SME brands to watch in 2025. With a client-first approach and unwavering dedication to innovation, the brand is set to redefine beauty services for years to come.