Great Companies: Please tell me something about the business and how did you come up with such an idea?
Steve Hubbard: DIFY (is aiming to be) to social media marketing, as BNI is to small business networking - with Marketers' that are aligned to both DIFY VALUES and BNI CORE VALUES
Since BNI chapter weekly meetings went online I've attend almost 50 meetings across Australia & NZ and what commenced simply as an idea to test 'the temperature in the room' has subsequently become quite strategic.
Great Companies: What are the various services and products provided by your company?
Steve Hubbard: BNI '1-to-1's', Dify Social® media 'audit & consults', 'setup & planning' sessions and monthly 'management' that includes targeted Facebook advertising.
Great Companies: Why should one choose you over others in this field?
Steve Hubbard:Steve Hubbard is a Certified Practicing Marketer (CPM, AMI) & Master of Marketing (MMktg, Monash) with the 'unfair advantage' of having worked with more than 300 small businesses since 2013 using a 'tried & tested' model that provides clients' with competitive advantages enabling them to attract & retain more customers.
Dify Social media marketers are qualified marketers (not 'noisy people') trained in the DIFY & BNI way.
Great Companies: What are the struggles and challenges you face?
Steve Hubbard: Scaling i.e. bringing on Marketers in priority regions across the country where it's 'win, win, win' (client, marketer, brand).
Great Companies: What do you think are the few main things which are most important for a successful business?
Steve Hubbard: Know what you're really good at, be passionate about what you’re really good at and make money as a result of what you’re really good at.
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