Great Companies: How did you get your idea or concept for the business?
Sourav Sinha: A Start-up needs the following:
It needs a team to develop their idea
It needs into be developed on time at an economical cost
That’s what we do! We take the entrepreneur’s idea and build the product. Sometimes it’s the MVP and many times the whole product. We too assist them with their initial marketing needs!
We observed that an imbalance exists in the start-up ecosystem, where people who are not flushed with cash are unable to get to the funding level because they couldn’t afford a team to build their product quickly.
Brainium found this gap and quickly filled it. One of the major pain points we found was quick and effective communication. We decided to be a company that will answer all customer queries at any point of time in the day.
And that till date it remains one of our key USP! So in a nutshell we are an entrepreneur’s heartthrob and that’s why our tagline is Ideate - Implement - Succeed!
Great Companies: What are the various services provided by Brainium Information Technologies Pvt. Ltd?
Sourav Sinha: Our Company provides -
Mobile Development,
· Software Development,
Block chain Development,
· AR/VR Development,
Web Development,
E-commerce Development,
Digital marketing,
Full stack Development,
MVP Development,
· API Development,
· IT staff augmentation.
Great Companies: What makes Brainium Information Technologies Pvt. Ltd. different from hundreds of other similar service providers?
Sourav Sinha: Happy employees keep clients happy. Keeping this mantra at heart we have tried to innovate ourselves from others. Flexible work environment, gender diversity, Medical care for employees and their immediate family members, menstruation leaves etc, are some of the policies that differentiate us from others.
Being awarded by multiple agencies gives more confidence both to our clients and employees. We are also Google Partners and ISO certified.
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
Sourav Sinha: Any business goes through the struggling period and we were no different. Being completely bootstrapped, we had to keep a close eye on the cash burn and cash flow. This has ensured that even today we keep a close eye on these figures. When you struggle at the start, you become smart in these activities. And you make quick decisions.
We are very nimble in decision making and that has held us in good stead. Initially getting new employees was a challenge, we had a small office and it was not in the IT business district. People were not confident to join us. But we endured and as a result the few people who believed in us, still are with us even after so many years. And the ones who left still keep in touch. Business is after all a humane relationship.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Brainium Information Technologies Pvt. Ltd.?
Sourav Sinha: We are planning to build new offices in the USA, Australia, and the UK. We would love to provide more opportunities to New Talents so that they can create values with us in the long run. We also innovate our solutions and services to keep adding value for our clients. We would love to be one of the Best IT Software Development companies in the World in the coming days.
Being a software company all our activities are almost digitized! We are still not a 100% paperless company, but we plan to achieve it within next year. We will continue to grow organically. We plan to have offices in the USA, Australia and Europe within the next 5 years.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Sourav Sinha: Take care of your employees and take care of your clients. Don't take anyone for granted. Keep a close eye on cash burn. Don’t focus only on the top line, it's the bottom line that makes sustainable business in the long run.
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