Snigdha Singh : Winner of the 2024 Great Companies International women Entrepreneur Award

Name: Snigdha Singh

Business Name: Ink In Caps

Location: Mumbai , India

Establishment (Year): 2017

Category: Consulting

Profession/ Specialty: Strategy, Business & Design

Website: www.iiclab.com

Social Media: LinkedIn

Company Detail:

IIC is a full-service Martech Agency that aims to Humanise Technology through Design. The vision has always been to Design and Develop MARTECH solutions for achieving B2B objectives with the understanding of B2C engagement and scalable penetration. It's a one-stop solution: Ideate<Strategise<Design<Develop<Deploy.

IIC has pioneered in the country for creating and successfully deploying various IP's encompassing cutting-edge Technologies in the realm of SAAS, Metaverse, Interactive Tech (AR, VR, XR), AI, and Interactive Software development.

Unique Selling Proposition or Competitive Advantage:

Lies in Strategic Diversification globally (geographically) as well as in the business models for varied products & services

Comprehensive in-house end-to-end solution pipelines, and Total Quality Control.

Avid and Aggressive early adopters of the latest Tech and Design Stacks with 30% Company human and capital resource invested in R&D.

Challenges Faced During the Journey :

The biggest challenge for the team has been to be able to translate and embark awareness, understanding, and possibilities both with the brands/clients and to the internal teams. It requires Unstoppable Godspeed progression and R&D and requires multiple forces to execute a single objective of creating experiences that are jaw-dropping in nature for this from the grassroot level the team tries to extract the best version out of every individual and empower them to become one man army. The team continually works super hard to overcome all these challenges on a daily basis. Every day is a new day in tech that keeps them on their toes.

Advice for Women Entrepreneurs:

The advice to women entrepreneurs is to keep striving against all odds. They have been super lucky to have a family, friends, and mentors who have given them the autonomy, support & motivation to be able to accomplish and be unstoppable.

So have a very strong support system around you that lets you be you! Even in this day and age, women go through many unsaid strings attached that are very ready to pull them down instead of pushing them, so be endearing, be courageous, and have your eyes glued to the goal! Fight the system every day and then again to carve your own way to success.