Name: Sudarshan Ramakrishna Chetlur
Business Name: SCDS Global Branding Private Limited
Establishment (Year): 2002
Location: Gurgaon, India
Award Category / Industry: Advertising & Marketing
Sub - Category: Brand Building through Branding-Marketing-Creative-Communication Strategies and Design in Print, Digital, Film media
Social Media: Linkedin
Company Detail:
SCDS Global Branding Private Limited is an advertising agency specializing in generating positioning strategies, achieving success for a roster of clients. Their specialty lies in providing brand-building strategies that offer a 360-degree view, including internal branding, corporate branding, CSR branding, product branding, employee branding, and external customer branding. This is demonstrated through defining branding guidelines, copywriting & content strategy, visual strategy, brand stories, graphic design, films, digital presence, product design, brand identities, and event designs.
Unique Selling Proposition / Competitive Advantage:
The team at SCDS Global Branding Private Limited brainstorms extensively with clients, coaching them and their teams on brand building. They focus on embedding the 'WHY' behind the business in the hearts and souls of all stakeholders, fostering passion, enthusiasm, and innovation while always listening to the customer's voice. Three things set them apart:
Their expertise in developing 'WINNING POSITIONING STRATEGIES' that define the 'WHY' behind a business through FUNCTION AND MOTIVATION.
Their ability and experience in TRANSLATING COMPLEX OFFERINGS INTO EASILY UNDERSTOOD CUSTOMER BENEFITS.
Their honesty, humility, and truthfulness in practicing 'WHAT IS GOOD FOR THE BRAND,' believing that 'A BRAND HAS THE POTENTIAL TO LIVE LONGER THAN ANY OF US CAN.'
Achievements and Milestones of the Company:
AWARDS AND MILESTONES:
Implementing brand strategies for erstwhile Ranbaxy Laboratories Limited and driving growth from $14Mn to $100+Mn in Africa from 2004-2011.
Achieving mega brand status with several Mn$ turnover for Revital, Volini, Ranferon, Gestid, Chericof, etc., in Africa.
Global positioning strategy resulting in acquisitions, JVs, and M&As for Ranbaxy.
Creating a 100-page Brand Packaging Manual adhering to corporate-medico-legal guidelines for seamless implementation, guiding teams across European countries for Amneal Pharmaceuticals (USA).
AIOCC Gold Industry Award: Q-SERA (hair serum), breaking industry record for Palsons Derma.
Launch of Medgenome labs by establishing 'Positioning' and achieving market leadership, resulting in a current evaluation of over 2,000+cr.
Cementing brand guidelines and ethos of KOOLCHAAS (QSR) and successfully developing investor/franchisee decks for scale-up and funding.
Sponsorship strategy/marcom to generate funding for London Paralympics 2012 for the PARALYMPIC COMMITTEE OF INDIA.
Featured among India's Top Writers in 2024 by leading digital dailies.
Featured among 10 Rising Personalities of 2024 by Taare Zameen Par Magazine.
Selected among TOP 50 EMERGING LEADERS OF 2024 by Republic News India.
Hosted LEADERS TODAY, a leadership branding-based business program for 4 seasons, bringing to light the stories of top business leaders of India. The program has been categorized as A+ rating, watched by 1.5mn screens, and reached the No.3 spot as the most-watched program on ZeeCAFE'HD, internationally.
INDUSTRY ASSOCIATIONS:
MENTOR, Founder Institute (USA)(India Region): Mentor to startup founders for achieving goals, funding, business drivers, planning, and brand marketing.
BNI (USA)(India, DC Region): Regional Leadership Team Launch Catalyst, Orientation Specialist, Processes & Operations Advisor to members of the Delhi Central Region.
BANC (Business & Networking Club, India): Keynote Speaker & Influencer, India’s 1st profit-sharing business networking platform present in the USA, Canada, Australia, Singapore, and Oman.
CAPITAL1 TV: Executive Producer and Host for a roster of TV shows broadcast on various channels like ZeeCAFE’HD, TOTAL TV, DISHA TV, HAR KHABAR, and OTT Media.
Consultant Executive Creative Director with Taurus INC, a full-fledged advertising agency servicing a roster of clients.
Director of Branding with WHITESPACE CONSULTING AND CAPABILITY BUILDING, which ranks among India's top 10 healthcare management consulting companies.
Head of Brand and Marketing with DEALSFLOW FRANCHISING, among India's top franchise collaboration companies working with many brands.
WRITER & COLUMNIST with Taare Zameen Par Magazine (Brandimus Maximus and Brand It To Grand It), a top entrepreneur magazine featuring brands, personalities, and companies in India.
Personal branding on stage and COMMUNICATION SKILLS COACH with Gleamdiva Pageant Training Academy, among India's topmost pageant training companies that owns 4 national and global beauty pageant titles.
Current President of BNI Stellars - one of the largest chapters of North India in the Delhi Central Region, having 110+ dynamic business owners from different business categories as members.
A customer’s review:
Best value for the cost, Reliable products/services, Best Service, Understands needs, Most innovative products/services. SCDS thinks ten steps ahead. When time is crucial, go to SCDS. Sudarshan is known for brilliant listening skills, making the company dependable, energetic, and possessing a rare creative streak in branding.
Community / Society Service:
SCDS Global Branding Private Limited teaches clients how to network, coaches them on branding, counsels young minds, and guides them to make better decisions. They help entrepreneurs and young aspirants alike by guiding them to the right source and channel. Their flagship program, THE GREAT INDIAN BRANDS SHOW WITH SUDARSHAN R CHETLUR, is a YouTube show that did very well in the pilot launch in December 2023. This program aims to connect Indian Entrepreneurs to India, promoting the idea of preferring Indian brands and emphasizing the notion that India is not just a country with a 1.4bn population but a 1.4bn support system. They are set to shoot the second season in June 2024, inspiring entrepreneurs with the message - AB JEETO BHARAT KA DIL!
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