Sanjana Thakur - Great Companies Women Entrepreneur Award Winner 2022

Sanjana Thakur - Charismastreet

Name: Sanjana Thakur

Business Name: Charismastreet

Location: Thane, India

Establishment (Year): 2017

Profession/ Specialty: Fashion Designer, Architect

Website : https://www.charismastreet.com

Social Media : LinkedIn

Company Detail:

Charismastreet is a premium couture brand. Their design philosophy is to explore wadrobe staples through the purpose of originality alongside the use of India's indegenous textiles. With over 1500+ happy clients across 10 countries. They specialise in Bridal and wedding wear, Pret and Corporate wear, designer masks.

Unique Selling Proposition / Competitive Advantage

They have a wide variety of new designs that they make as per the current trends and true to their brand aesthetics. Their embroidery and designing are well known that incorporates have deeproted love for indian craftmanship with modern aesthetics and silhouttes that is loved by the contemporary bride.

They customize outfits as per the occasion for the client that fits their requirements and budget. They are a body positive brand that believes in feeling confident in your skin. They cater to all sizes and suggest colours and silhouttes that would make a person comfortable, feel beautiful and channel their inner Charisma.

Challenges Faced During The Journey:

During Covid, in the year 2020 put severe stress on the business as operations were not allowed due to the increasing number of cases. It became hard for small businesses to sustain. They spent those months designing a wide range of masks that are embroidered as well as printed, breathable with adjustable straps. They received great love from their clients for them. It was appreciated by all and kept them going in tough times. Also during the work from home days, they made designs for their new collection. It was a great period for reaching new creative heights. So, Ms. Sanjana Thakur guesses that every dark cloud has a silver lining.

Advice For Women Entrepreneurs:

To build on your creative strengths. Knowledge is power. Have an open mindset, keep learning. As for entrepreneurship it is important to keep going when things get hard and not give up easily, says Ms. Sanjana Thakur.