Name: Sangeetha Narayanan
Business Name: EKAIKA
Location: Chennai, Tamil Nadu , India
Establishment (Year): 2017
Category: Retail
Profession/ Specialty: Boutique
Social Media : Instagram
LinkedIn : LinkedIn
Company Detail:
Deals with all women accessories and clothing.
Unique Selling Proposition or Competitive Advantage:
Offers quality products at nominal costs.
Challenges Faced During the Journey:
The entrepreneur is the first generation in this business, lacking knowledge of the procedures involved in running a business. Had to take charge of maintaining accounts, sales, Salesforce, which proved to be a big challenge. Dealing with advertisements, creating posters for ads, and facing various challenges in this predominantly male-dominated world were additional hurdles. The entrepreneur experienced no support from her family during the initial stages. Despite her husband being against her entrepreneurial endeavors, she had to navigate through these challenges. While her children were supportive initially, they have also turned against her in this business venture. Furthermore, her in-laws do not provide any support.
Advice for Women Entrepreneurs:
The advice is to engage in business only if there is family support, as it is crucial for the business to grow to great heights. It is acknowledged that the present generation often has the support of their families.
