Great Companies: How did you get your idea or concept for the business?
Abin Khamathmannadi: The idea for Designa Associates came from a lifelong dream of owning a company combined with a passion for designing. After learning graphic design and working in the industry for some time, I was convinced that I am ready to start my own company. When the perfect moment came, with the help of my partners, I took the leap. It wasn't easy, and there were certainly challenges along the way, but my passion for design and determination to succeed kept me going.
Now, I am grateful for the chance to pursue my aspirations and assist our customers in bringing their intended concepts into actuality using what we offer.
Great Companies: What are the various services provided by Designa Associates?
Abin Khamathmannadi: We specialize in creating and implementing marketing and branding strategies for businesses and organizations. We employ a team of professionals adept in the fields of analysis, publicity, and relations with consumers, who collaborate harmoniously to generate results that enable companies to gain public attention while focusing on serving their target market groups.
Furthermore, we present services such as Digital Marketing, Search Engine Marketing (SEM), Content Development & Management, and Social Media Oversight alongside Trademark Registration and Website Designing. Overall, our objective revolves around assisting businesses to attain success by skillfully broadcasting their goods or services together with unique branding techniques aimed at the right people at the right time.
Great Companies: What makes Designa Associates different from hundreds of other similar service providers?
Abin Khamathmannadi: Designa Associates is not just a creative agency. But a partner in our client's journey toward achieving their goals. It is of the utmost importance to comprehend that each enterprise distinguishes itself and, as a result, warrants an exceptional strategy for the composition and promotion thereof.
We provide specialized solutions which have been uniquely crafted to address tailored situations and objectives as outlined by each client. We are constantly striving to stay ahead of the curve by keeping up with the latest design trends and technologies.
Our team of immensely talented and seasoned creative specialists is passionate about their craft, with an unwavering commitment to producing extraordinary outcomes.
To summarize, we are a creative agency that consistently surpasses expectations to guarantee our clients' success.
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
Abin Khamathmannadi: As a creative agency, one of the biggest challenges we faced was getting new clients. The creative industry is highly competitive, and it can be challenging to stand out and attract new business. To overcome this challenge, we focused on making new connections and expanding our community.
By building relationships with other professionals in our industry, we gained valuable insights and referrals that helped us attract new businesses. We also prioritized customer service and delivering top-quality work to our existing clients, which led to positive word-of-mouth and referrals.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Designa Associates?
Abin Khamathmannadi: At Designa Associates, we have ambitious plans for growth and expansion in the next five years. Our main goal is to become one of the top creative agencies globally, offering a comprehensive range of services to clients across multiple countries.
The three main areas we plan to focus on are, expanding our team, diversifying our services, and strengthening our brand.
Firstly, we plan to expand our team by hiring more of the best talent in the industry. This will enable us to take on larger projects and deliver exceptional results for our clients.
Secondly, we will diversify our services to meet our clients' evolving needs. This will include offering new services, such as augmented reality, virtual reality, and artificial intelligence, to help our clients stay ahead of the curve.
Finally, we will focus on strengthening our brand by building a strong digital presence and expanding our network.
In five years, we envision Designa Associates as a well-established, globally recognized brand with a presence in multiple countries and a diverse range of clients from various industries.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Abin Khamathmannadi: As a person who struggled a lot and still does in many ways as a Managing Director of a Creative Agency, I want to say always stay curious and never stop learning. In addition, I would like to emphasize the importance of consistency and trusting the process. As the saying goes, "Rome wasn't built in a day." Consistency is the key to achieving long-term success, both personally and professionally. The process can be messy, unpredictable, and full of challenges. But by trusting the process and staying committed to the work, one can achieve great things.
Like Winston Churchill said, "If you're going through hell, keep going."
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