Sampath Samudrala, Founder at BASK ASSOCIATES PVT LTD - THE BREW TRIBE

Great Companies: How did you get your idea or concept for the business?

Sampath Samudrala: I have been in the corporate sector for more than two decades, and I have always found it difficult to provide or accept good tea or coffee, whether as an employee, business partner, or trainer. Never was Happy with the ones brewed by machines and used to always inquire as is it machine made This is the idea behind a nice coffee shop at SEZs and intersections nearby so that all the staff, suppliers, and partners may have the freshly brewed coffee of their choice in front of them.

Mobile carts are designed to assist clients with charging while they are on the go rather than to engage in the real estate business of providing seating.

Not only that but being in the livelihood industry and engaging with a couple of lakh young people from various backgrounds made it clear that a business model that could create jobs is the choice.

Great Companies: What are the various services provided by BASK ASSOCIATES PVT LT - THE BREW TRIBE

Sampath Samudrala: We are a mobile coffee shop on the go. We are with an objective of offering a freshly brewed coffee to recharge individuals to keep them charged for entire day. We offer all kinds of Espresso coffees both hot and cold, our menu matches the best possible Caffes of Hyderabad at an affordable price. Of course, we do offer some bakery snacks. Recent times on demand we have opened Cafes as THE BREW TRIBE – RECHARGE STATIONS at two of the SEZ of HYDERABAD.

Great Companies: What makes BASK ASSOCIATES PVT LT - THE BREW TRIBE different from hundreds of other similar service providers?

Sampath Samudrala: We do not compare with any other service providers as we are different in our approach, we want our customers to be always charged up and hence we want to be in every neighbourhood.

Being a mobile coffee shoppe we can move and be available everywhere and anywhere customers want us. With this we are not in a fixed real estate. This helps us to be different from all the caffes and with street vendors as we offer entirely unique experience to customers at an affordable price.

Great Companies: What were the struggles and challenges you faced and how did you overcome them?

Sampath Samudrala: Any new business idea needs to weather, and we had similar journey starting from identifying the suitable carts, suitable equipment to give customers the best possible experience in minimum infrastructure facilities. The 18 months journey taught us many a lesson not just in finalising the infrastructure, but markets, positioning, and servicing.

Today our Carts are on Mahindra Zorro, they are being high budget vehicles we are still on lookout for economic solutions for the investors who are with small pockets but want to be part of the new coffee revolution of THE BREW TRIBE.

Enjoyed educating and convincing the young Baristas to come outdoors to brew and serve coffee on par with the best possible cafe in Hyderabad today we have a band of 20+ Brew Masters who not only enjoy outdoor brewing but engage in healthy conversations with our regular customers who want to enjoy being part of this tribe.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for BASK ASSOCIATES PVT LT - THE BREW TRIBE?

Sampath Samudrala: When we started the Brand THE BREW TRIBE it is not just for Hyderabad but for the entire nation, however being a unique concept people think twice accepting to be part of the movement as investors yes, we have grown to a two-digit number and striving towards a 3-digit number. IN Five years, we want to be in NEWS of India in all states and UTs Reach out to a 4-digit number.

Any new business idea needs to weather, and we had similar journey starting from identifying the suitable carts, suitable equipment to give customers the best possible experience in minimum infrastructure facilities. The 18 months journey taught us many a lesson not just in finalising the infrastructure, but markets, positioning, and servicing.

Today our Carts are on Mahindra Zorro, they are being high budget vehicles we are still on lookout for economic solutions for the investors who want to come forward with small pockets but want to be part of the new coffee revolution of THE BREW TRIBE.

Coffee is going to be our prime focus in all avatars, let it be black-brown, hot-old, brewed, or brewing ingredients - equipment’s. Coffee on the Go and Stay Charged on the go being our tag lines we will continue to be on wheels, however wherever possible and wherever we have requests we will not say no to THE BREW TRIBE Recharge stations. Mostly in SEZs and thereafter in Open markets

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Sampath Samudrala: Do not jump into entrepreneurial journey without a stint as an employee. Big or small employment experience gives to try your hand with corrections from seniors’ employment in small companies is ideal if you want to be an entrepreneur in long run.

• Determine a need in the market you wish to enter and thoroughly understand your audience before doing so.

• Never undervalue the influence of a strong business plan.

• Drive-test your concept. before the official launch

• Accept criticism and learn from your errors.

• Make sure your funds are in order.

Website : http://thebrewtribe.com/

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