Ridhima Dua : Winner of the 2024 Great Companies International Women Entrepreneur Award

Name: Ridhima Dua

Business Name: Iflame consulting

Location: Pune , India

Establishment (Year): 2015

Category: Training & Coaching

Profession/ Specialty: Training, Coaching and Personal Development

Social Media: Instagram | LinkedIn

Company Detail:

The company focuses on Personal Transformation and training coaches to transform themselves so that they can be enabled to use tools and techniques effectively for coaching clients.

Certification courses in "New Code NLP," approved by the Creator of the subject - New Code NLP, are provided. New Code NLP - is created by Dr. John Grinder and the founder of the company, Ridhima Dua, is the first Indian woman to get New Code NLP in India to train coaches very differently.

The higher intention is to have standard clean coaching formats and make the processes smoother, making deep long-lasting transformation for clients. Customised integrated services to corporates in the training & development to mid-level managers and leaders are also offered.

Unique Selling Proposition or Competitive Advantage:

• The unique methodology through metaphors, examples, dramas, demonstrations, brainstorming to discover rather than teach makes the company different.

• Demonstrations: The focus is to teach inductively with demonstrations and let adults learn through discovery.

• Practice: The intention is to use all tools and techniques for real-life application. This is only possible if practice groups are promoted effectively. Practice sessions have been organised every week since 2021 and continue. These people are volunteering to create a better lifestyle for the community. This lifestyle is unique as it offers a community in which one can practice forever life.

• Lifetime Handholding: The founder, Ridhima Dua, has seen many challenges in growth as a trainer, coach, and entrepreneur. She believes the biggest thing missing in the certification courses is effective mentorship. Once connected, always connected to the community and Ridhima. Her job is to challenge, question, help discover, and create a platform for personal growth, which will automatically enable professional growth.

• First Indian Woman Brand to provide Certification New Code NLP practitioner signed by John Grinder, Michael Carroll, & Carmen Bostic. The unique part is that the company doesn't offer a program but a lifetime community for sustaining learning and development for coaches.

• One of the biggest pain areas identified is that the courses in the market are not training coaches to create a long-lasting transformation. The sessions create motivation for some time, and it's unsustainable for clients. Coaches get drained/less energy after coaching clients because they fall into their clients' stories, and the aim is to help them follow the process and not fall into unresourceful states. The market courses do not offer a lifetime community of Life coaches practicing transformation every week (practice sessions are run 4 days/per week/per month, for 11 months/per year). A support system has been created for them to utilise it to get coached by each other for a lifetime without paying any extra cost.

• Deep identification of needs: With all due respect, HR's come directly to topics without going deeper into specific examples of "What are the problems and what specific are the examples of the problem?" Identification of needs is an area that is overlooked, and the market is ready to do the sessions without getting deeper into the cause. The intention is to find examples, identify patterns of teams, brain programs they are doing, leadership styles, vision, and how to integrate that into the program. This has been highly appreciated by HR, Learning and Development, and organisational leaders.

Challenges Faced During the Journey:

• The program offered needs patience and commitment to practice.

• Clients want fast teaching rather than going deeper into the studies.

• To convince to go back to school time and just enjoy - the methodology followed is unique, highly inductive, and unconscious (like a baby) and adults have to be convinced, and that has been a sweet challenge.

• Because so many things are offered, the price is premium and the aim is to reach all masses, convincing everyone to pay such a premium price is challenging, and education loans are offered to support their learnings.

• Study for oneself: One great challenge is to be updated not by studying books but by practicing techniques on one's brain and body and achieving results.

• Motivating the team: The team feels demotivated at times because the percentage of conversion was low when the company started. Now, stories speak for themselves.

Advice for Women Entrepreneurs:

• Do work because it is wanted and not to prove something to people.

• Remember to take care of physical and mental health.

• Make sure to have finances on hand.

• Focus on contribution to the industry and the community.

• Never give up if you believe in your idea.

• Dress up before starting the day with a great smile.

• Learn from each mistake; there is no mistake, only feedback.

• Create new strategies for influencing.

• Smile every moment and open your arms to challenges like - hey storm, come over, let's do it together!

• Network and learn from each other.