Rashmi chopra : Winner of the 2024 Great Companies International women Entrepreneur Award

Name: Rashmi Chopra

Business Name: Ecloset

Location: New Delhi , India

Establishment (Year): 2020

Category: Information Technology

Profession/ Specialty: Fashion Technology

Website: www.ecloset.in

Social Media: Linkedin

Company Detail:

Ecloset addresses daily outfit struggles faced by individuals on their personal style and right fashion choices.

Their online platform connects customers with professional stylists who provide hyper-curated styling recommendations based on the customer's personality, body type, lifestyle, and preferences. Using advanced algorithms and fashion analytics, they are able to gain a deep understanding of each customer's unique style and provide tailored recommendations. Their platform also offers on-demand shopping assistance, virtual styling, and a virtual closet that saves time and lets users access their ready-to-wear looks.

Unique Selling Proposition or Competitive Advantage:

Their unique selling proposition (USP) is that they use a combination of advanced algorithms and human stylists to deeply understand each user's preferences, lifestyle, personality, and body type to provide hyper-personalized style recommendations.

An immersive virtual closet automatically saves and updates the recommended outfits for each category of occasions, making it an extremely valuable tool for anyone looking to streamline their fashion routine and stay on top of their style game.

Challenges Faced During the Journey

Overnight success is a myth. True innovation demands patience and persistence.

It's not about reinventing the wheel, but relentlessly improving it. Finding problems still in need of solutions.

Apple didn't create the smartphone - they perfected it.

Nike didn't invent sneakers - they engineered athletic greatness.

Tesla didn't pioneer electric cars - they made them commercially viable.

Real change takes time. Years spent honing and developing. Which is why they live the long game every day.

They saw fashion enthusiasts, stylists, influencers struggling without proper platforms, so they built one in Ecloset - connecting talent to opportunity.

They knew Indian businesses were falling behind in AI and VR, so they constructed the Ecloset Styleverse to even the playing field.

The skills gap in education stared them down, so they rose to the challenge - upskilling stylist and influencer talent to stand out from the crowd.

Problem by problem, they labor endlessly to move industries forward. To give people the tools to excel on modern playing fields.

Their solutions might feel like overnight successes. But they're the product of sleepless nights spent crushing obstacles in the way of progress.

They keep their eyes on the horizon, and feet on the pavement. Because real change doesn't come easy. But the lasting rewards are worth the journey.

Advice for Women Entrepreneurs:

For aspiring entrepreneurs ready to embark on similar journeys, they emphasize the necessity of perseverance through adversity, promising that the journey will eventually lead to fulfilling accomplishments.

To all the budding entrepreneurs out there: Embrace the challenges, stay focused, stay resilient, and your journey will pave the way for remarkable achievements.