Rashida Dairywala, CEO at OTFCoder

Great Companies: How did you get an idea or concept for your business?

Rashida Dairywala : Finding your niche as an entrepreneur can be challenging. There are countless businesses already in existence. I wish I could take the credit but it all came with my husband's passion for technology and our visions to make things automated in the world with our digital services and employing cutting edge technology to serve a global clientele. We believed we would excel, being ethical in our workplace - Every today. One other point, that I believe it’s an important one, It’s never about the idea, It’s always about the execution of the idea, and not everyone has the ability to execute.. While we found our Niche in working in the Genetics and Pathology sector using Laravel, the path became much more clear on what we are looking to achieve in future.

Great Companies: What are the various services provided by OTFCoder?

Rashida Dairywala : OTFCoder is all about providing complete digital solutions. Some of our major services include ERP Solutions, Ecommerce solutions, CMS development, Web Design, Business Intelligence, Mobile App development, CRM solution, Designing and Marketing. Enterprise Resource Planning is our strength and has developed several softwares that has helped businesses solve complex problems by making processes simpler and escalating your business. We also stretch in Helping MSMEs, and entrepreneurs create their online presence using cutting-edge technologies to help achieve business targets with our Digital Solution.We have worked in several domains such as Education, Food and Beverages, Fashion, Genetics and Pathology, Restaurant Management, Healthcare, Human resources, Law, Accounting, Business community etc.

Great Companies: What makes OTFCoder different from hundreds of other IT companies?

Rashida Dairywala : In today's digital world, Information Technology (IT) is something all businesses, no matter how big or small, should be investing in. Our years of experience and ability to collect and leverage valuable data and to make business operations more efficient is the major difference. It’s why OTFCODER an IT company based in Gujarat is renowned for satisfying our clientele's major requisites by providing best IT services that are so vital for your business escalation.

● Operational Excellence

● New Products, Services, and Business Models

● Customer and Supplier Intimacy

● Improved Decision Making

● Crafting an IT budget

● Competitive Advantage

● The Importance of Connecting Business and Technology

With these above strengths of our company we help improve our clientele's company’s efficiency and operations as well as find new ways to improve their business model. This not only helps them keep their business afloat, but also helps them to stay competitive within their industry.

Great Companies: What are the struggles and challenges you have faced?

Rashida Dairywala : We live in rapidly changing times, especially this ongoing Pandemic has brought a huge hit to all types of businesses. Consider that, in a single generation, businesses have had to adapt to entirely new marketing channels (web and social), decide how to invest in and utilise new technologies, and compete on a global stage — things that were barely imaginable to every entrepreneur. One side effect of these rapid changes and growth is that no single CEO — or any employee, for that matter — can be an expert in everything. This was, perhaps, always true, but it has never been more apparent. Struggles and Challenges have been a part and parcel since day one be it in recruitment or sometimes in Funds and several other things. But we have sailed through.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for OTFCoder?

Rashida Dairywala : No matter you running a small or medium business, growth is always on the forefront of your business planning. We will offer protected list prices and the option for multi-year support plans. We will Identify best practices by examining our strong performers, products and promotions and implement these practices across the company to invest in the most lucrative opportunities. My 5 year growth plan is more like having our branches in two more countries and in several cities of India along with growth in terms of our monetary goals as well as team growth.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Rashida Dairywala : -A piece of advice?. An entrepreneur must be resilient. A successful entrepreneur should be potential enough to false the comment that runs along the lines of “that’s not possible” or “that can’t be done” and should treat them as a challenge to prove wrong.