Rachel Anderson: Winner of the 2024 Great Companies International Women Entrepreneur Award

Name: Rachel Anderson

Business Name: Pivot Studios, LLC

Location: Durham , USA

Establishment (Year): 2016

Category: Consulting

Profession/ Specialty: Fractional CMO and Consultant

Website: https://www.makeapivot.com/

Social Media : LinkedIn

Company Detail:

Rachel Anderson assists start-up leaders in gaining clarity, confidence, and support to manage hyper-growth effectively following series funding. As a highly proficient marketing leader, seasoned consultant, and keen observer across various business sectors, she recognized the crucial role of timely, accurate information for employees, managers, and executives. Her passion lies in equipping individuals with the necessary tools to achieve their goals, whether guiding young professionals in understanding their contributions to organizations or advising senior leaders on navigating significant change for growth, thereby impacting organizations and communities positively.

Unique Selling Proposition or Competitive Advantage:

Specializing as a fractional CMO and marketing consultant, Rachel aids leaders in formulating and executing growth strategies that yield significant results for their companies. Focusing primarily on startups and series-funded enterprises, she supports leaders, investors, and C-suite executives in leveraging momentum and scalable practices for hyper-growth. Rachel's key to success lies in cultivating human-centric teams where managers of all levels empower employees to excel and deliver optimal ROI.

Challenges Faced During the Journey:

Navigating a male-dominated industry presented Rachel with numerous instances where expressing her authentic self at work was disregarded, challenged, or questioned. Her demeanor was often criticized as too blunt, bossy, or emotional, leading to an unstable work environment and the constant need to adapt. Over time, she secured a small seat at the table, driving her mission to uplift others, amplify marginalized voices, and foster a "human-first" approach within her teams. This approach garnered executive trust, data-backed winning teams, and business hyper-growth.

Advice for Women Entrepreneurs:

In industries traditionally dominated by men, the narrative often suggests limited success for women in leadership roles. This narrative can breed conflict among women, fostering a competitive rather than supportive environment. Rachel advises acknowledging and rejecting this notion, actively engaging in communities that promote and empower women. By reframing experiences and building networks of like-minded individuals, women entrepreneurs can navigate challenges and pursue success for themselves, their businesses, and their communities.