Product Teacher, Winner of the Great Companies Global Business Award - 2022

Business Name: Product Teacher.

Name: Clement Kao.

Location: Irvine, California, United States.

Establishment (Year): 2021.

Category / Industry: Education and E-Learning.

Sub Category / Sub Industry: E-learning.

Number of employees: 1-10 employees.

Website URL: https://www.productteacher.com/

LinkedIn URL: https://www.linkedin.com/in/clement-kao/

Company Detail:

Product Teacher is an award-winning product management education company. Its mission is to create accessible and effective resources for a global community of product managers, innovators, founders, and entrepreneurs. They’re here to make product management easier for everyone. For individuals, they offer self-paced courses, career services, and product job postings. Organizations offer corporate workshops and consulting services.

The solutions to Customer problems:

Problems-

Product managers are amongst the highest-compensated, most well-respected professionals in the world today.

But problematically, the profession of product management is among the least well-understood, and that means it can be brutally difficult to succeed in product management without prior knowledge.

Most high schools, colleges, and universities don’t teach product management. An educator, their dream is to close the gap. The owner doesn’t want others to have the same painful, time-consuming experience that he did when he first became an entry-level product manager.

That’s why through Product Teacher, he is condensing the knowledge that he has learned over the years, as well as tips and tricks that he has shared with thousands of product managers all over the world.

Solution-

They provide self-paced courses that students can take on their own schedule. Their “PM Resume Course” has enabled product managers to secure PM interviews with leading companies like Google, Facebook, Microsoft, Amazon, and more. And, their “PM Interview Course” has enabled candidates to win PM job offers, in some cases earning 2-3x more than their previous compensation.

Unique Value Proposition:

• They’ve created evergreen video courses that people can use for the rest of their careers. Whether they’re breaking into product management for the first time, they’re an experienced product manager, or they’re a VP of product, their courses will help them make even more progress than before.

• When they first started teaching product management to others, other founders in my network kept telling them that they had to focus on high-ticket offerings because they thought there was no way for us to stay profitable otherwise.

• But honestly, they can’t bear the thought of charging someone $6,000 USD for a class when they could provide the same quality at a fraction of the price. As it turns out, having compassion for their students pays off.

• Some of their most popular courses cost less than $20 USD per person (cheaper than lunch for two people in San Francisco), and those courses have helped people earn significantly more in their day jobs.

Target Market:

Their ideal customer is someone who is eager to strengthen their skills in product management and is willing to put in the work to make it happen. Their courses are designed to be actionable - and therefore, their students need to be ready to take action to convert their learnings into practice.

Company’s Internal Objectives related to innovation, customer service, and operational excellence:

• Investing on Great customer service.

A customer’s review:

Best value for the cost

Benefits to Employees:

• Growth Career Opportunities.

Community / Society Service:

They have signed on to the Pledge 1% commitment to formalize our continued investment in the product management ecosystem. They’re joining 15,000+ companies across 120+ countries to make the world a better place. By donating their products and our employee time, they seek to make a significant dent in the problem space of “making product management more inclusive.”

They have also personally signed on to the Giving What they Can pledge to ensure that they are backing the organizations that will have the most impact in the world. They’re joining 8,000+ others to donate a portion of my income to high-impact organizations.

They’re also proud to share that they have partnered with the Blacks in Technology Foundation to provide hundreds of free licenses of their PM resume course to Black professionals. Furthermore, through their charitable work, they have donated not just to the Blacks in Technology Foundation, but also to other worthy causes. Through the Donation Match platform, they’ve provided thousands of dollars of product management educational resources to nonprofits across multiple axes, including female empowerment, queer empowerment, and neurodiversity.