Great Companies: How did you get your idea or concept for the business?
Priyanka Choudhary: The concept for Graphology Insights was born out of a personal interest and situation that initially sparked my curiosity. At the beginning, I never imagined it could grow into something so substantial. However, as I delved deeper, I identified a significant gap in the market where graphology was underutilized and misunderstood. Recognizing this, I decided to focus my efforts on growing the business, bridging that gap, and bringing the true potential of graphology to light.
Great Companies: What are the various services provided by Graphology Insights?
Priyanka Choudhary: Graphology Insights offers a wide range of services centred around handwriting and signature analysis. We provide remedies and improvements through graphotherapy, tailored to individual needs. In addition, we curate customized seminars and workshops for corporate and educational settings. A unique offering is our graphology stalls at wedding functions—a novel concept that we’re proud to be the only institute in India to provide on such a scale. This allows us to bring the fascinating world of graphology to diverse audiences across the country.
Great Companies: What makes Graphology Insights different from hundreds of other similar service providers?
Priyanka Choudhary: What sets Graphology Insights apart is our professional approach combined with a robust network of over 500 students. We don’t just teach; we empower our students by providing them with real working opportunities and offering lifetime support and guidance. Our dedication goes beyond business—we’re driven by a passion to change people’s perspectives towards occult sciences like graphology. By demonstrating its authenticity and practical applications, we aim to elevate the respect and understanding of this powerful tool.
Great Companies: What were the struggles and challenges you faced, and how did you overcome them?
Priyanka Choudhary: One of the biggest challenges I faced was the scepticism surrounding graphology. Many people viewed it as a pseudoscience and considered it only a hobby. Overcoming this required a patient and methodical approach—I focused on raising awareness and providing proof through accurate analysis. By consistently demonstrating the validity and benefits of graphology, I am able to change minds and build trust, ultimately establishing a solid reputation for Graphology Insights, turning it into a 6 figure income business model.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Graphology Insights?
Priyanka Choudhary: Looking ahead, I envision Graphology Insights reaching new heights. Currently, only about 1% of the population is aware of graphology, and I aim to increase that awareness to 20% within the next five years. This growth will be driven by continued education, awareness campaigns, and expanding our unique services. My goal is to make graphology a widely recognized and respected tool for personal and professional development.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Priyanka Choudhary: My advice to anyone starting out is simple: "One step at a time". Only dedication and consistency are the keys to success. No matter the field, staying committed to your goals and maintaining a steady effort will always pay off. Challenges are inevitable, but with persistence and a clear vision, you can overcome them and achieve great things.