Pragati Agarwala - Great Companies Women Entrepreneur Award Winner 2023

Name: Pragati Agarwala

Business Name: Three Fourth Solutions

Location: Kolkata, India

Establishment (Year): 2014

Category/ Industry: Advertising & Marketing

Profession/ Specialty: Marketing & Public Relations

Website: www.threefourth.in

Social Media: Linkedin

Company details:

Three-Fourth Solutions (TFS) is a full-stack marketing agency based in East India that aims to provide a one-stop-shop for clients' marketing needs. Founded with the idea of simplifying the coordination and delivery of marketing solutions, TFS prides itself on consistently delivering creative concepts and solutions to solve business challenges. Despite starting with just three people in a small office, TFS has grown to become a uniquely competent MarComm agency.

Unique selling proposition/ competitive advantage:

TFS is a comprehensive marketing and communications agency located in East India, offering full-stack solutions for clients' digital needs. Their strength lies in providing end-to-end solutions all under one roof, whether it be PR and social media, SEO, website building, or integrated solutions. TFS has the expertise and knowledge to deliver effective digital solutions for its clients.

Challenges faced during the journey:

The biggest challenge faced by the team initially was the lack of formal education in marketing. They had to learn everything on the job, from the basics of digital marketing to performance marketing, media buying, print solutions, and video creation. Overcoming this challenge has helped them become a competent full-stack marketing agency that can provide multiple end-to-end solutions for their clients

Advice for women entrepreneurs:

There are certain challenges that women may face in the entrepreneurship space, such as having to live up to different standards than their male counterparts and being held to a higher expectations. However, it's important for women to trust their own voices and not hold themselves to unrealistic standards. By believing in themselves and focusing on their strengths, women can achieve success as entrepreneurs.