Great Companies: How did you get your idea or concept for the business?
Nirav Dave: That's a long story. But, I'll do my best to quickly summarize it for you. To start with, I have a Master's degree in Graphic design and have completed Art Direction from MICA.
I have also worked with established companies in both the UK and India. Working with companies such as Ticketmaster, Cinemax, and Get Me IN, was an amazing experience. However, I soon realized I had ideas that could transform really well into reality and make a difference.
I needed a platform to bring these ideas to fruition. So, I put my all into it. In 2010, when I started my own digital agency, I got the chance to test those ideas. Even though it has been challenging, it has also been a thrilling ride and well worth the effort.
Great Companies: What are the various services provided by Capsicum Mediaworks
Nirav Dave: In short, we are a solution-driven SEO company in Mumbai, India. Our goal is to help our clients gain the exposure they deserve. We do it by strategically and organically ranking their websites on popular search engine platforms, such as Google. Apart from SEO, Capsicum also provides a competitive range of services, here’s a list of all the services we offer:
Web Design services
Web Development Services
Social Media Services
Branding Services
PPC Services
Explainer Videos
Content Marketing
Great Companies: What makes Capsicum Mediaworks different from hundreds of other similar service providers?
Nirav Dave: Primarily two things, innovation and creativity. It helps us continuously come up with bespoke solutions for our clients across a multitude of industries. Our quick thinking, streamlined process, ethical SEO practices, and result-driven approach have proved effective. It has helped our clients tremendously.
Our young and talented team of professionals bring a diverse skill set to the table, which helps ensure quality across all platforms. In addition, the nature of the company requires us to stay up-to-date with the latest SEO and digital marketing trends, which helps expand our knowledge. This also helps us deliver the best possible solution to our clients, helping them reach their full potential in terms of improved exposure, ROI, and sales.
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
Nirav Dave: Initially, the learning curve was a bit steep, it took us a bit of time to figure things out, and we managed to put things into motion. Right now, we work seamlessly with a few hits and bumps in the way that offer new learning opportunities, which only helps us gain more expertise. This is a continuous process. Since we are talking about SEO, we have to deal with the ever-changing search engine algorithms. The continuous algorithm updates keep us on our toes, helping us offer better services to our clients.
Covid-19 was another bump in our journey, but since we are a digital agency, we weren't as strongly affected by it. But the road wasn't exactly smooth either. We had to spend a lot of time organizing and creating work-from-home policies, and arranging client meetings through communication platforms such as Skype or Zoom. It took time to move our processes online to ensure that our teams could work from any place and at any time. But once in place, we only experience minor issues which are commonplace.
These policies and processes also helped us retain our dedicated employees during the pandemic. What's more, we were able to onboard new employees during such tough times. We faced the pandemic together and became a stronger and more cohesive unit as a result of it.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Capsicum Mediaworks?
Nirav Dave: We hold ourselves to an exacting standard, built on the foundation of result-driven solutions created for complete client satisfaction. We plan to continue on this journey following the same mantra, ensuring that we help our clients achieve the best results.
Our goal has always been to keep improving, to work with more established brands, arming them with resources to give them an edge in this competitive world, and helping them gain visibility across the required areas and growth into their image.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Nirav Dave: I would like to say that patience and consistency are the keys to success, but that would be only half of the truth. While patience and consistency are definitely necessary, you also require time and effort, especially in the beginning.
SEO is primarily about increasing a brand’s exposure and putting it on a path to success. Although SEO is an effective tool, it takes time to achieve results through it, and you have to constantly update the client’s website to keep it fresh and relevant. For SEO to work, you also need to churn out authoritative content, people starting out tend to overlook this essential tip. Think of high-quality content as a vehicle that SEO has to drive. It is essential to all digital marketing campaigns and which is why you need to give it your 100%. Plan ahead, strategize and bring your ideas to life.