Name: MV Sowmya
Business Name: Clarity Communication LLP
Location: Bangalore and New Delhi
Established (Year): 2016
Category/ Industry: Advertising & Marketing
Profession/Specialty: Public Relations
Website: https://claritypr.in/
Social Media: LinkedIn
Company Details:
Clarity Communication, a New Age PR & communication advisory firm provides customized PR services & help clients in brand building across multiple industries. Today Clarity Communication have expanded their offerings to Digital PR, Social Media Management, 360-degree marketing support, digital marketing & influencer marketing.
Unique Selling Proposition/ Competitive Advantage:
Clarity Communication works to close the gap between what clients are promised and what they really receive. The difficulties facing the sector have been significantly exacerbated by this divergence. Understanding the needs and expectations of the clients is a key component of Clarity Communication's strategy, which has contributed to the company's success in fostering long-lasting client relationships. Clarity Communication’s clientele has benefited from the results of their unwavering pursuit of excellence in their work.
Challenges Faced During the Journey:
It is a very stiff competitive market and the company relies only on its clients words to generate business. The company puts lots of time and effort to understand client’s needs. During her initial stages where she worked as a freelancer the major challenges she faced were client acquisition, client retention, and payments.
Advice For Women Entrepreneurs:
According to Sowmya one has to have tenacious persistence and passion for excelling in this field. One also needs to keep their desires alive and be ready for any challenge. She also wants women to believe in themselves and their vision.
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