Mridu Jana - Great Companies Women Entrepreneur Award Winner 2023

Name: Mridu Jana

Business Name: Eagross Wellness LLP

Location: Bangalore, India

Establishment (Year): 2016

Category/Industry: Health & Wellness

Profession/ Specialty: Gluten-free, Vegan, Specialty Foods and Millet products

Website: https://www.radixnutritive.com/

Social Media: LinkedIn

Company Detail:

As Radix Nutritive, an awarded winning Gluten-free brand, it is manufacturer of Gluten-free, Vegan, Specialty foods and Millet Products. Our Product categories span Bakery, Sweetshop, flour & Blends, Rawas, and Instant Mixes. Its products are processed in its exclusive gluten-free facility at Singanayakanahalli, Yelahanka, Bangalore - 560064.

It is constantly backed by innovation by launching innovative food products catering to a wider customer base in pursuit of building a FOOD-CONSCIOUS SOCIETY.

Its products are well received by customers considering that awareness about millets and their benefits is still budding in the minds of the masses. It takes pride in being an innovative food processing company carefully crafted to revitalize forgotten grains and reintroduce them to the urban population as a diet alternative.

Unique Selling Proposition or Competitive Advantage:

Millets are at the center of product development and innovation at Radix Nutritive®. To assist preserve the longevity of the product, naturally, its unique selling proposition entails purchasing unpolished grains from organic farmer federations and roasting them. It processes, packages, and labels the food in our dedicated gluten-free facility, ensuring that there is no cross-contamination with gluten. Each of its products has a clear purpose that motivates it.

Challenges Faced During the Journey

There were many unknowns throughout the first six months of her startup, as was to be expected. Her biggest problems were finding clear stand-up food pouches and organic raw materials. At the Bangalore International Trade Fair for Organics and Millets 2018, she found many of her answers. She made excellent links with organizations of organic millet farmers, pouch suppliers, and producers of food processing equipment.

Minimum Order Quantity (MOQ) of suppliers is still a problem for startups. This leads her to suppliers who work with lower volumes, which raises the cost of acquisition.

Advice for Women Entrepreneurs:

When faced with obstacles in life, act bravely, remain composed, seek out possibilities, broaden your network, and maintain contact. There is never a good time to start; just get started with what you have and where you are. The shop floor or the job both offer opportunities for learning.