Michelle Marks : Winner of the 2024 Great Companies International Women Entrepreneur Award

Name: Michelle Marks

Business Name: Ideas On Purpose

Location: New York, USA

Establishment (Year): 2000

Category: Advertising & Marketing

Profession/ Specialty: Brand and Digital Communications

Website: https://www.ideasonpurpose.com/

Social Media: Linkedin

Company Detail:

Ideas On Purpose is a creative agency working at the intersection of business and society to create a fairer, healthier, sustainable world.

As the needs of business and society converge, Ideas On Purpose creates the shared future they want to live in through design-driven sustainability strategy & reports, websites, and branded communications & campaigns. Ideas On Purpose works with like-minded organizations to help them express their purpose, grow their people, drive business outcomes, be accountable, and have a positive social impact.

Unique Selling Proposition or Competitive Advantage:

Since 2000, they’ve earned the trust of Fortune 100 companies and start-ups, foundations, and NGOs — including some of the world’s most recognized brands. They’ve been honored annually as best in class by leading design and sustainability organizations. A certified diverse business, they help organizations communicate sustainability & positive impact.

Challenges Faced During the Journey:

Over 24 years there have been many! From the dot-com bust to the 2008 financial crisis and the pandemic, not to mention the day-to-day challenges of staffing, managing, and growing their people and their business, it has been a consistent learning opportunity. They are self-taught entrepreneurs who like to say they learn every lesson the hard way.

Advice for Women Entrepreneurs:

Keep at it, when you are down get up and try again. Networking is super important but done from a place of how you can help others. It will always come back to you in ways you cannot predict.