Merlyn Kurian - Great Companies Women Entrepreneur Award Winner 2023

Name: Merlyn Kurian

Business Name: Evershine Holidays Inc.

Location: Bangalore, India

Establishment (Year): 2003

Category/ Industry: Travel, Food, Event and Entertainment Art

Profession/ Specialty: Luxury Travel

Website: www.evershineholidays.com

Social Media: LinkedIn

Company Detail:

Evershine Holidays Inc. was formally created in December 2003 as a travel company that specialized in organizing getaways for both leisure and business tourists. Evershine Holidays Inc. provide services in a number of destinations across the world that are home to magnificent animals, distinctive beaches, and spectacular landscapes. The seasoned personnel at the organization are dedicated to offering each and every client first-rate services by combining their knowledge, distinctive flair, and enthusiasm. Evershine Holidays Inc. a well-known, independent, and forward-thinking travel company, seeks to improve the world via all of its initiatives.

Unique Selling Proposition / Competitive Advantage:

Evershine Holidays Inc. provides consulting and tour operator services to its customers, but what distinguishes Evershine Holidays Inc. is their high level of strategic planning. Despite the fact that the sector has a large number of consultants, the greatest consultants stand out for their capacity to create winning strategies. Evershine Holidays Inc.’s strategic approach and capacity to effectively implement such strategies are its key strengths.

Challenges Faced During the Journey:

The changing consumer behavior is making things difficult for small travel agencies. With the availability of search engines like Google, the justifications for contacting a travel agency—such as requesting information about distant locations—are losing importance. Customers also have a variety of options, so they might not stick with one particular travel agency. These organizations must change and adapt if they want to remain relevant. This calls for the ability to foresee and accommodate the needs of more informed tourists.

Advice for Women Entrepreneurs:

Regardless of the industry you choose, keep in mind that there is always a place in the market for you. Don't be intimidated by companies that have been operating for a lot longer than you are and delay starting. Use this competition as motivation, if nothing else, and remember that you may revolutionize your sector with new insights and innovative solutions.