Great Companies: How did you get your idea or concept for the business?
Laurie Fraser: In 2015, the concept of bringing healthy meals to senior citizens to help them stay happier, safer, and longer in their homes was born. Initially, we operated out of a shared kitchen and started serving clients. One of our clients requested a catered breakfast, but as both owners were working full-time, we initially declined. However, the client persisted, and we eventually catered French pastry tarts and fruit. The response was overwhelming, and phone calls started pouring in. Within three months, we transitioned to full-time catering. The market told us what it wanted, and we followed. Today, we are proud to be the largest woman-owned catering company in Lincoln, NE.
Great Companies: What are the various services provided by Doorstep Diner Catering?
Laurie Fraser: We offer a range of services from a la carte to full-service catering, specializing in thematic events. We provide breakfast, lunch, and dinner for corporate clients, non-profits, as well as banquets and weddings.
Great Companies: What makes Doorstep Diner Catering different from hundreds of other similar service providers?
Laurie Fraser: We are thematic. If you can dream it, we can theme it. When hosting an event, clients often have a vision, and we work with them to bring it to life. From menu design to visual elements, we are known for embracing themes. Whether it’s Rock-a-Billy or Great Gatsby, we go the extra mile—even dressing in theme—to make the event unforgettable.
Great Companies: What were the struggles and challenges you faced, and how did you overcome them?
Laurie Fraser: One of our primary struggles was rapid growth. The community’s warm reception caught us off guard. While we excelled at cooking, our operating procedures were not standardized. Although we never failed a client, we realized the importance of implementing proper systems to maintain smooth back-of-house operations.
In 2023, one of my business partners, who was in charge of operations, stepped down. This created a leadership vacuum that I had to fill. It was a challenging period, but it allowed me to identify gaps in accountability, food costs, and day-to-day operations. By breaking down our systems and rebuilding them, we emerged with streamlined operations. As we enter our 10th year, we are now more efficient and prepared for growth.
Great Companies: How do you plan to grow in the future? What does five years down the line look like for Doorstep Diner Catering?
Laurie Fraser: As we celebrate our 10th year, we are thrilled about what lies ahead! We are revamping our menu with a focus on creating "experiences" and staying aligned with nationwide trends. We are currently in the research and development phase, focusing on scalability, cost, transport, and presentation. Additionally, we are preparing to launch a new website featuring brand-new options that our clients will love.
Great Companies: If you had one piece of advice for someone just starting out, what would it be?
Laurie Fraser: Do your homework. While passion is essential, the business operations side is just as crucial as the product or service you provide. Seek a mentor in your industry, conduct market research, and ensure you have an accountant and an attorney. Write a detailed business plan. Just like navigating a ship at sea, a clear plan will help you set goals and objectives for growth.