Laura Sultan: Winner of the 2025 Great Companies International Women Entrepreneur Award
- Great Companies
- Apr 7
- 2 min read
Name: Laura Sultan
Business Name: Designs by Nature Gems
Location: Toronto , Canada
Category: Handmade Jewelry
Website: https://designsbynaturegems.com/
Social Media: https://ca.linkedin.com/in/laura-sultan
Company Detail:
Designs by Nature Gems is a handcrafted, crystal jewelry business based in Toronto. Founded by Laura Sultan, it champions the small business ethos and is built on the principles of quality, sustainability and craftsmanship. All Designs by Nature Gems are made by artisans and original pieces that are truly one of a kind.
Unique Selling Proposition or Competitive Advantage:
Designs by Nature Gems is truly unique in its approach to the art of jewelry making. Focused on artistry, the company focuses on the people behind the craftsmanship. The company offers competitive benefits to all its eligible employees, paid leave for mental health, sick days and birthdays. All while raising the company minimum wage above the standard in 2021, and again in 2022 to adjust for inflation. Designs by Nature Gems is committed to changing the way business is seen.
Challenges Faced During the Journey:
As a small business and woman-owned, it has been a challenge to exist in the business world. The fight to be taken seriously as a female entrepreneur while maintaining integrity, while working tirelessly to scale the business. There has been a lot of learning in navigating the e-commerce space, logistics and production needs to become an international brand. Every year, there is a new task in staying adaptable to the evolving online algorithm. But, the company has managed to do this with smart financial planning to ensure balance while building a team that is excellent at every part of what they do.
Advice for Women Entrepreneurs:
Start before one feels ready. Perfection isn't necessary to take the first step and everyone feels unsure when they begin. Remember to adapt to change and pivot as required, while maintaining original goals and being true to oneself. Know the numbers, understand the finances, find a support system and never stop learning.
