Laura M Bonner : Winner of the 2025 Great Companies International Women Entrepreneur Award

Name: Laura M Bonner

Business Name: The Muff Liquor Company

Location: Donegal, Ireland , Ireland

Category: Premium Spirits Manufacturing

Website: www.themuffliquorcompany.com

Social Media: https://www.linkedin.com/in/laura-m-bonner-88021215/

Company Detail:

The Muff Liquor Company specialises in producing award-winning spirits, including Irish gin, vodka, and whiskey. As a global entity, the company recently established a new Brand Home in Muff, County Donegal, which opened last year. The company boasts A-list celebrities as investors and made its debut in the United States in January of this year.

Unique Selling Proposition or Competitive Advantage:

The company’s distinctive offerings include potato-based gin and vodka, as well as peated whiskey, which sets it apart from other Irish brands. All three spirits have garnered multiple global awards.

Challenges Faced During the Journey:

The company has faced numerous challenges, including the impacts of Brexit, the civil unrest in Hong Kong, the COVID-19 pandemic, which impacted shipping delays, capital raising, brand awareness, and securing funds for its expansion into the U.S. market, where it is currently present in 34 states and continuing to grow.

Advice for Women Entrepreneurs:

Laura's advice to women entrepreneurs is that they possess more resilience than they realise. Take each day as it comes, celebrate achievements, and remember that "fail" stands for "first attempt in learning." They are not alone in this journey; many people are willing to support them, and they won’t regret taking the leap.