KloudPortal, Winner of the Great Companies Global Business Award - 2022

Business Name: KloudPortal

Name: Prashanthi Kolluru

Location: Hyderabad, India

Establishment (Year): 2014

Category / Industry: Marketing and Advt

Sub Category / Sub Industry: Digital Marketing

Number of employees: 51-100 employees

Website URL: www.kloudportal.com

LinkedIn URL: https://www.linkedin.com/company/kloudportal/

Company Detail:

KloudPortal started its journey as a SaaS Product Development company. Ms. Prashanthi Kolluru, started this company with a cause to create opportunities for women in the technology space, where women can work flexibly and remotely, have an identity for themselves, and at the same time manage their work and family.

Having started this company with one of her best friends as her first teammate working remotely, the company grew from a 2 people team to 20 people team in 3-4 years. However, four years later, she realized that she couldn’t help many women with the cause for which she started her company. Coming from a Chemical Engineering background, she had to depend on external consultants to train women who were coming from Sabbaticals or short career breaks due to marriage, kids, and other responsibilities. Hence, she diversified her services to include Marketing, Sales, and Customer Service.

Today KloudPortal has grown to 60+ full-timers and 65+ Freelancers (All Women) working from across India. The company works in different domains like Technology, Marketing, Sales, and Customer Service.

Coming from a SaaS Product development background they have developed SaaS Products and took them through ideation to market. They understand the marketing challenges for SaaS Products and today they specialize in taking SaaS Products to the market and help them build the traction.

The solutions to Customer problems:

Problem-

They help SaaS Product owners through their marketing efforts. They help SaaS products to be found on different platforms and build a brand and traction for the product.

Solution-

They offer the following Solutions:

1. Technology:

   1. Staff Augmentation Services

2. Marketing & Advertising:

   1. Digital Marketing

   2. SaaS Product Marketing

   3. E-commerce Marketing

3. Lead Generation Services (Sales)

4. Customer Service for E-commerce Businesses

Unique Value Proposition:

Having come from a SaaS Product development background, and then diversified into SaaS Product Marketing, they understand a Software Product scope, audience, and the landscape. They help SaaS Product owners by giving them the right marketing strategy, Technical Content support, and Social media marketing and advertising strategies.

Their Unfair advantage is that they are the only SaaS Startup, who have experience taking their own SaaS products to market through their marketing efforts. They have done it for themselves and can do it for other SaaS Product owners.

Target Market:

Funded SaaS Product Owners.

Company’s Internal Objectives related to innovation, customer service, and operational excellence:

• Improve or focus on research and development,

• Invest in Great customer service,

• Improve customer retention

A customer’s review:

• Best value for the cost,

• Reliable products/services,

• Best Service,

• Understands my needs,

• Customized Strategies that suit their business needs.

Benefits to Employees:

• Positive Work Environment

• Effective Communication

• A Fair Salary

• Job Security

• Freedom in the Workplace

• Work-Life Balance

• Offer Training and Development

• Growth Career Opportunities

Community / Society Service:

Empowering women with flexible work opportunities.