Kate Visconti - Great Companies Women Entrepreneur Award Winner 2023

Name: Kate Visconti

Business Name: Five to Flow

Location: Houston, USA

Establishment (Year): 2020

Category/Industry: Professional and Business Services

Profession/ Specialty: Consulting

Website: fivetoflow.com

Social Media: LinkedIn

Company Detail:

Five to Flow is a purpose-driven consulting agency built on the concept of flow. they reshape the employee experience and accelerate transformative growth across five core elements. This area of focus is so that they help organizations create a healthy environment for achieving and sustaining peak individual and overall business performance.

Unique Selling Proposition or Competitive Advantage:

Five to Flow has a core differentiator in the consulting space by considering the way their brains work as individuals, how they can work together better as teams with this knowledge, and how this impacts the customer relationships. They also solve issues at the root cause in collaboration with their customers. They have a proven approach for measuring current state business health using the Wellness Wave™, a diagnostic that measures individual sentiment and organizational performance and the root causes of deficiencies across five core elements™ - People, Culture, Process, Technology, and Analytics.

Challenges Faced During the Journey:

Like everyone else, the biggest challenges for Five to Flow have been surviving and thriving through the pandemic and the current economy and differentiating themselves in a very content-heavy marketplace saturated with constant messaging and sales pitches. To overcome this, they created a unique-looking brand with new types of messaging and only attempt to get attention from those they know who need us. On a more "personal" note, their most critical obstacle has been reshaping consulting and expressing the importance of each individual at an organization versus only looking at higher levels. Their approach is unique and often not understood until we are able to teach the concepts. As well, many of their customers and prospects are from their previous careers associated to technology transformations. Given their perspective on the pros and cons of technology, it takes some education and awareness first to help customers move in the right direction. To overcome this, they have done a lot of awareness campaigning, free education seminars for individuals and groups, and worked with trusted partners to establish their position.

Advice for Women Entrepreneurs:

My best advice to young women who want to be or already are entrepreneurs: 1. Face your fears - this is scary for literally everyone. Nobody knows all the right answers, and our brains are wired to protect ourselves from the unknown. Once you know that fear of uncertainty is "normal", it will be much easier to face. As well, there will always be obstacles - they are only there to test your resilience and focus - see them as learning opportunities and simply part of the way. 2. You are NOT alone and you do not need to reinvent the wheel. There are countless resources for every topic where you struggle and every type of networking and personal/professional support networks you can join. If you cannot find one, you can do what I did and start your own! I started a group call Femme Founders and Leaders - we meet monthly to talk about our goals, strategies, challenges, gratitude, and anything anyone needs to be successful overcoming obstacles.