Business Name: Gaston
Name: Dr. Yogesh Gupta
Location: London
Establishment (Year): 2019
Category / Industry: 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬
Sub Category / Sub Industry: Health & Food Tech
Number of employees: 1-10 employees
Website URL: https://gogaston.io
LinkedIn URL: LinkedIn
Company Detail:
A multi-awards winning health and food tech start up delivering AI generated food and recommendations aimed at boosting health and wellbeing for users with dietary restrictions.
Specialization Product/Services:
Gaston (a NILA brand) is a multi-awards winning disruptive platform that aims to revolutionise the way they consume foods for boosting health and wellbeing in UK, US and India markets. Functioning as B2B SaaS platform, it uses Artificial Intelligence and power of data to analyse the ingredients, micronutrients (phytonutrients) and nutrition information of millions of foods (and recipes) to curate highly personalised AI generated food recommendations for these users who live with diet, nutritional and medical-condition related (food) restrictions.
They provide technology integrations via Application Programing Interfaces (APIs) to food technology platforms (e.g. food apps, table reservation apps, catering companies, etc.) enabling them to build unique food experiences for their users by connecting their dietary, nutritional, medical-conditions and lifestyle related food restrictions to healthier diet specific food options they sell via their platforms.
Unique Value Proposition:
1 in 5 deaths are directly related to poor intake of macro and micro nutrients. For example, the overall impact of poor diet on mortality leads to avoidable 11 million deaths a year. They are helping people to identify their biological nutrient needs and enabling them to easily identify foods and ingredients that promote intake of phytonutrients plays a vital role in healthy homeostasis before clinical intervention is required.
Personalising food experiences and data-driven delivering suggestive food recommendations that are aimed at boosting health and wellbeing is virtually untapped. They’ve built a first mover advantage by accurately managing, cleansing and validating food information as well as creating AI powered linkage between food information to users' complex diet, nutrition, taste, lifestyle requirements.
A customer’s review:
Reliable products/services, Best Service, Understands my needs, most innovative products/services
Community / Society Service:
Gaston (a NILA Technology brand) is not just a food tech innovation, it is a disruptive platform that has revolutionised the way they consume foods for bettering their health and wellbeing. Let's talk numbers to bring this impact into sharp relief.
1 in 5 deaths are directly related to poor intake of macro and micro nutrients. For example, the overall impact of poor diet on mortality leads to avoidable 11 million deaths a year. Helping people to identify their biological nutrient needs and enabling them to easily identify foods and ingredients that promote intake of phytonutrients plays a vital role in healthy homeostasis before clinical intervention is required. (Ref.: GBD2017 Health Effect of Dietary Risks in 195 Countries 1990-2017; A Systematic Analysis)
Lack of processes of accurately categorising, structuring, labelling and validating food information and data results in results of search queries with only 20% accuracy. For example, a user who is gluten intolerant, vegan and allergic to nuts searching / ordering for foods on the internet / online food ordering platform will have only a 20% chance of consuming non-contaminated food. This lack of confidence costs the online food ordering industry more than £17 billion in the UK (and $13 billion in India) of missed trade every year.
Gaston's Artificial Intelligence algorithms personalise meal choices for millions of users around the world so that the users see meal choices that help them support their personal life choices, whether that's something they want to achieve (e.g. weight-loss, fat-loss, macro balance, calorie deficit, better sleep, increased longevity) or something they want to manage (e.g. celiac disease, crohn's disease, IBS, allergies, intolerances).
Their vision will enable us to deliver AI generated suggestive recommendations to their users that are based on their personal preferences, medical history, food intolerances, food allergies and genomic profile. Their Artificial Intelligence engine can provide life-changing food choices for customers.
