Great Companies: How did you get your idea or concept for the business?
Dr Akhannd Pratap Singh: I had work for various leading media houses like Amar Ujala, The Indian Express in senior capacity for more than 30 years and it was always in my mind that one I will have my own media company and 360 degree solutions provider in the field of advertising and marketing.
Great Companies: What are the various Services provided by Media Now/BestSolve
Dr Akhannd Pratap Singh: Media Now is a very credible news portal which provides unbiased news reports and analysis by eminent journalists of India. Shortly we will be starting a news channel as well. In BestSolve, we provide 360 degree solutions to our clients in the field of advertising and marketing.
Great Companies: What makes Media Now/BestSolve from hundreds of other similar service providers?
Dr Akhannd Pratap Singh:
Credibility is the biggest key factor. As you know in the current scenario most of the media sources are either biased or they provide paid news and reader gets confused and the start believing on these fake news whereas Media Now is a very credible source for getting reliable news items and analysis. People who reads Media Now they only believe once they read it on Media Now.
Great Companies: What are the struggles and challenges you face?
Dr Akhannd Pratap Singh: We faced unprecedented challenges. We started BestSolve in August 2019 and we were going quite smoothly and in March 2020 we launched Media Now but immediately after this Covid came and we went into first lockdown. It has damaged a-lot to our plans and also we had no choice to cut down our expenses and man force. After the first lockdown we again started but the market was not responsive. Soon we were put in to second lockdown and then again facing the consequences of third wave of Covid.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Media Now/BestSolve?
Dr Akhannd Pratap Singh: Now we are quite hopeful that market will be responsive again and things will be normalised. Accordingly we will establish Media Now website, Media Now Page3 and also will start and establish our news channel during this period. In BestSolve, we will be expanding our network to other major places of the country.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Dr Akhannd Pratap Singh: Start with full conviction and plan. Be very focused to your Goal and put it in your subconscious mind that you don’t have any other options and you have to be successful come what may be.
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