Define The Fine - Winner of the 2024 Great Companies Global Business Award

Name: Gemma Rubio Rodrigo

Business Name: Define The Fine

Establishment (Year): 2015

Location: Madrid , Spain

Award Category / Industry: 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧, 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 & 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠

Sub Category : Marketing and Communications

Number of Employees: 1-10 employees

Website: https://www.definethefine.com/

Social Media: LinkedIn

Company Detail: 

Communications strategy, Brand Identity, Neuromarketing & Consumer Behaviour

Define The Fine “connects the dots” between challenges and industries, inspiring innovative solutions worldwide.

Gemma Rubio Rodrigo helps companies design effective leadership communication and strategy customer-focused, improving all processes that create good emotions and bring positive feelings to customers about their products and brands.

She adapts communications to different markets, giving advice not only from a professional point of view but also raising the level of cultural awareness, by focusing on the behavioral and interpersonal subtleties of each of the countries; communicating in each country, in the way its inhabitants do, helping companies engage with their customers on different levels.

Define The Fine applies neuromarketing & neuroscience to business.

Unique Value Proposition:

Gemma does not believe in a one-size-fits-all approach to communication strategies. Every business and every situation is unique, which is why she takes the time to thoroughly study each one. This ensures that the communication is fully tailored to the specific characteristics of the project at hand.

To create good strategies, she uses her diverse knowledge and expertise in marketing, communication, UX, and economic behavior. Having lived in various countries and worked with different cultures and nationalities, she understands the importance of tailoring communication to a specific audience. By combining different techniques and perspectives, communication becomes much more effective. She always strives to communicate from a positive and approachable standpoint.

A customer’s review:

Best Service, Understands my needs, A unique solution for each customer adapted to their real needs.

Community / Society Service:

Providing free mentoring sessions through various associations.