Business Name: ContentBacon.
Name: Wendy Lieber.
Location: Davie, United States of America.
Establishment (Year): 2014.
Category / Industry: Marketing and Advt.
Sub Category / Sub Industry: Digital Marketing.
Number of employees: 51-100 employees.
Website URL: https://www.contentbacon.com
LinkedIn URL: https://www.linkedin.com/in/jasonjetter/
Company Detail:
ContentBacon is a custom content provider that helps companies across many industries increase traffic and brand awareness, generate leads, and convert leads into customers through amazing custom content that informs, educates, and inspires.
The solutions to Customer problems:
Problem-
ContentBacon began with Dave Kustin and Wendy Lieber in 2014 when they connected over their mutual desire to solve a big marketing challenge: building real connections.
Dave and Wendy both built their agencies and propelled them to success before ContentBacon, so they’d seen their share of challenges. The biggest one was posting and creating great content constantly. It’s the only way to build and maintain real connections with customers.
ContentBacon was born to fill that need. They’re here to empower brands with inbound marketing power and the real connections that come with it!
Solution-
They have three main offerings that can be completely customized depending on where the organization is during its growth stage.
1. For leaders looking to get their digital footprint from 0 to 1, they offer a "get ready" which is a one-time project-based content package.
2. For organizations looking to streamline their storytelling process, they offer a content subscription service "done for you" which will ensure blogs, social media, email drips, website copy, and lead generation assets are created in their voice and their brand to increase traffic and convert.
3. For solopreneurs that want to have a digital presence and influence their network but don't have time to do content, they offer a 1 hr monthly meeting that we'll ghostwrite into 30 days of content for social, article creation, and newsletter nurturing.
They also have multiple add-ons such as RFP, Press Releases, Baconizing old content, and sales toolkits to further enhance the content experience.
Unique Value Proposition:
Through their process, The Bacon Cure, ContentBacon delivers tasty custom content at scale. They're not a content mill. We're human beings that have a process to keep content creation in the minds of professional writers, editors, and strategists. They are curious. They ask why. They challenge conventional thinking. They inform, educate, entertain, and inspire through sizzling content and conversations.
What attracts many of their customers are their core values:
Bullshit-free zone
Act with integrity
Constantly creating
Outrageous customer service
No dickheads allowed
Target Market:
They service a wide range of mid-size organizations in both B2C and B2B that range in the $5M+ to $20M+ annual revenue (or funded). They find orgs with a small marketing team benefit the most when leveraging their services. To qualify, they’re looking for a content budget of at least $2,200+/mo.
Company’s Internal Objectives related to innovation, customer service, and operational excellence:
Most innovative products/services.
Investing in Great customer service.
Streamline core business processes.
A customer’s review:
Reliable products/services, Best Service, Understands my needs
Benefits to Employees:
Positive Work Environment.
Effective Communication.
A Fair Salary.
Job Security.
Freedom in the Workplace.
Work-Life Balance.
Offer Training and Development.
Growth Career Opportunities.
Community / Society Service:
Wendy Lieber, their CEO, was recently awarded the 2022 IWEC award for women-owned businesses throughout the world and facilitates connections between them. She is a constant presence in the SMB space as an active board member of the Entrepreneurs' Organization (EO). She has served on multiple boards and can always be found as a presence throughout the entrepreneur community. Her passion and love of new businesses are what take ContentBacon to the next level.
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