CA Anup Rathi- Founder of A R FINANCIALS

Great Companies: Please tell me something about the business and how did you come up with such an idea?

CA Anup Rathi: I was previously working as a credit manager in multiple NBFC for almost 5.5Yrs wherein while doing so, the idea of "khud ka kuch karte hai" struck off and I decided to step down and started of my consultancy, since having worked as credit manager helped me plan the sales side of business.

Great Companies: What are the various services and products provided by your company?

CA Anup Rathi: Consultancy in relation to fund raising activity with smallest business owner to large corporates.

Great Companies: Why should one choose you over others in this field?

CA Anup Rathi: Simply for 2 reasons firstly am a Chartered accountant so understanding balance sheet and deciding the right blend of leverage is easy and secondly my past experience having worked as credit manager helps me to gauge the stress points in a proposal at inception of the proposal itself thus reducing cost and efforts both at my end and clients end.

Great Companies: What are the struggles and challenges you face?

CA Anup Rathi: Market downturn, customer poor credit history and banks risk appetite varies

Great Companies: What do you think are the few main things which are most important for a successful business?

CA Anup Rathi: Hard-work, focus on core competencies, transparency etc.