Name: DIVYA N M PALAT
Business Name: BALANCING ACT
Establishment (Year): 2003
Location: Mumbai, India
Award Category / Industry: 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Sub – Category: Brand Agency creating content and handling influencers and celebrities for Brands
Website: http://www.bapl.com
Social Media: LinkedIn
Company Detail:
Balancing Act crafts high-impact content that resonates with audiences. BA also strategically leverages the reach of celebrities and influencers to amplify Brand messages and Brand content.
Unique Selling Proposition / Competitive Advantage:
Balancing Act works for brands and understands the pain points/push points for brands, then creates content to amplify the message. They also work with celebrities/influencers that can best fit the brand's purpose/messaging.
Achievements and Milestones of the Company:
Balancing Act has been in the industry for 20+ years, growing from theatre to television to branded content and now using celebrities for brands. They have won many awards. The more notable among them have been:
2 Cannes Nomination for Use of Influencer and Content Creation
The Most Promising and Innovative Digital Content Company of the Year - Business Awards and Summit
Enterprising Woman of the Year - for Divya Palat
The Brand Equity Award for Influencer Marketing Agency of the Year
The Woman Entrepreneur of the Year from the GISR Foundation for Divya Palat
The International Woman Entrepreneur of the Year for Divya Palat
A customer’s review:
Most innovative products/services
Community / Society Service:
Balancing Act has a Trust that supports NGOs on a monthly basis, allowing the team to choose an NGO they want to support and teaching them to give back.
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