Business Name: Adway.
Name: Sasha Krylov.
Location: Los Angeles, USA.
Establishment (Year): 2018.
Category / Industry: Marketing and Advt
Sub Category / Sub Industry: Advertisement & Media Services
Number of employees: 1-10 employees
Website URL: www.adwayusa.com
Company Detail:
They enable daily drivers to make money by displaying ads on the sides of their vehicles in a form of unique digital projections
The solutions to Customer problems:
Problem-
Ooh Advertisement is antiquated and lacks rigorous accountability.
Solution-
Carrying novel technology their network of vehicles can penetrate and drive the client’s message in the markets that no other ooh media can. In addition, Adway technology provides accurate real-time measurements of the audiences that the campaign reached.
Unique Value Proposition:
Adway is the only company that developed and patented on-car projection technology. Unlike their competitors (wraps, digital rooftops), their devices are easy to install and remove, which makes it easy for their drivers to commit to driving with them.
Target Market:
Rideshare/delivery drivers and entertainment/technology industry.
Company’s Internal Objectives related to innovation, customer service, and operational excellence:
Most innovative products/services.
Invest a certain amount in innovation.
Reduce waste by a certain amount.
Reduce energy usage.
Streamline core business processes
A customer’s review:
Best value for the cost, Most innovative products/services.
Benefits to Employees:
Positive Work Environment.
A Fair Salary.
Work-Life Balance.
Growth Career Opportunities.
Community / Society Service:
They frequently post ads on their cars that support important social causes. (Eg “go vote”)
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