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Aarti Pandey: Winner of the 2025 Great Companies International Women Entrepreneur Award

  • Writer: Great Companies
    Great Companies
  • Mar 27
  • 5 min read

Name: Aarti Pandey 

Business Name: Freedom From PCOS

Location: Pune , India

Category: Health & Wellness


Company Detail:

Freedom From PCOS (FFP) is a transformative health and wellness platform dedicated to helping women naturally balance their hormones and break free from conditions like PCOS, thyroid disorders, infertility, diabetes, and more—without relying on medication. The mission is to empower women with science-backed, holistic solutions that address the root causes of hormonal imbalances through nutrition, lifestyle modifications, and emotional well-being strategies.


With over 6,500 success stories and 1,000+ women conceiving naturally, FFP has created a proven system that helps women regain control of their health. The structured programs offer a step-by-step, sustainable approach, combining personalized coaching, expert-led workshops, and in-depth support systems to ensure long-term results.


Unlike conventional treatments that focus on temporary symptom relief, FFP helps women achieve true hormonal balance, restoring their health naturally. This initiative is not just transforming individual lives—it is shaping a movement where women’s hormone health is prioritized, understood, and empowered at scale.


Unique Selling Proposition or Competitive Advantage:

What sets Freedom From PCOS (FFP) apart is its root-cause, medication-free approach to hormonal balance, empowering women to heal naturally from PCOS, thyroid disorders, infertility, diabetes, and other hormone-related conditions—without lifelong dependence on pills or invasive treatments.


Key Differentiators:

  1. 6500+ Proven Success Stories & 1000+ Natural Pregnancies

    The results speak for themselves—women who had lost hope of conceiving or reversing chronic symptoms have transformed their health through this structured, holistic approach.

  2. Personalized, Science-Backed & Sustainable Approach

    Unlike conventional treatments that only mask symptoms, FFP provides customized solutions based on each woman’s unique health profile, focusing on root-cause healing through food, lifestyle, and emotional well-being.

  3. Medication-Free, Long-Term Results

    Women who join FFP break free from years of hormonal medications, birth control, and insulin resistance drugs, achieving sustainable health improvements that last a lifetime.

  4. Expert-Led, 360° Support System

    The programs go beyond diet plans—offering medical guidance, emotional healing, physical fitness, and a strong community of like-minded women to ensure holistic healing.

  5. Empowerment Beyond Just Health

    FFP is more than a program; it’s a movement. Women not only regain their health but also rediscover confidence, vitality, and a deeper connection with their bodies, leading to empowered decision-making and a renewed sense of self-worth.


Women choose FFP over any other solution because it delivers life-changing transformations, not just temporary relief—helping them reclaim their health, fertility, and energy for good.


Challenges Faced During the Journey:

Building Freedom From PCOS (FFP) into a movement that has transformed 6,500+ women’s lives and helped 1,000+ women conceive naturally didn’t come easy. The journey was filled with challenges—societal, personal, and professional—but each obstacle only strengthened the resolve to redefine how women approach hormonal health.


  1. Fighting the Deep-Rooted Belief in Medication as the Only Solution

    One of the biggest hurdles was challenging the traditional medical mindset that treats PCOS, infertility, thyroid disorders, and diabetes with lifelong medication rather than addressing the root cause. Women are often told, “Take birth control,” “You need IVF,” or “PCOS is lifelong.” Convincing them that their body can heal naturally required not just education but real transformations that proved it was possible.

  2. Breaking Through Misinformation & Quick-Fix Culture

    The internet is flooded with fad diets, supplements, and false promises that mislead women looking for a cure. Building FFP meant standing against the noise and proving that sustainable, long-term healing comes from a holistic, lifestyle-based approach—not quick fixes.

  3. Building Trust Without Traditional Medical Backing

    Unlike hospitals and pharmaceutical-driven solutions, FFP is an independent, holistic wellness movement. Gaining women’s trust meant delivering real results, one success story at a time, and showing that healing is possible without lifelong dependency on pills.

  4. Managing Resistance from Women Themselves

    Many women hesitate to invest in their health, believing they must “just accept” their hormonal struggles as normal. Overcoming this required deep mindset shifts, helping them realize that they deserve to feel good, be healthy, and live without limitations.

  5. Scaling Without Losing the Personal Touch

    As the movement grew, ensuring every woman felt supported, guided, and personally heard became a challenge. This was overcome by building a structured, high-touch support system—expert-led coaching, emotional well-being sessions, and a thriving community.

  6. Defying Societal Expectations

    Leading a wellness revolution meant facing skepticism, criticism, and the weight of proving that natural healing works. But with every success story, every woman who conceived naturally, and every diabetic who reversed their insulin resistance—FFP’s impact spoke louder than any doubt.

  7. Balancing Purpose with Growth

    The biggest challenge has been ensuring that FFP remains a mission-first movement rather than just another health program. Staying true to the vision of helping 10 million women while growing sustainably has required constant evolution, innovation, and deep emotional resilience.


Despite these challenges, FFP is now one of the most trusted platforms for women’s hormonal health, delivering real, life-changing transformations at scale—and this is just the beginning.


Advice for Women Entrepreneurs:

For every young woman stepping into entrepreneurship or already on the journey—the power lies within. The world may try to box women into traditional roles, question their capabilities, or tell them to “play it safe.” But here are key lessons learned:


  1. Purpose is the Superpower

    Business isn’t just about money—it’s about impact. When work is driven by a mission bigger than oneself, no setback can break the momentum.

  2. Build Before Feeling Ready

    The perfect time does not exist. Starting messy, starting small, but starting now is key. Confidence isn’t a requirement—it’s a result of taking action despite fear.

  3. Embrace Rejection, It’s Proof of Doing Something Big

    Doubters will exist, clients will say no, and some ideas will fail. That’s a good sign—if no one is resisting, the boundaries aren’t being pushed enough.

  4. Own the Voice and Take Up Space

    Women are taught to be polite, accommodating, and “not too much.” That mindset must change. Speaking up, being bold, and setting non-negotiable boundaries is crucial.

  5. Learn to Sell—Ideas, Vision, and Self

    Sales isn’t just about money—it’s about influence. Communicating confidently about the work ensures the right people, clients, and opportunities come along.

  6. Financial Independence Equals True Freedom

    Financial literacy is non-negotiable. Business should not just provide passion—it should provide power and financial freedom.

  7. Prioritize Health—It’s the Business’s Foundation

    Burnout isn’t a badge of honor. Taking care of oneself is essential to lead, create, and scale successfully.

  8. No Permission Needed, Just Conviction

    Validation is not required to start, charge what is deserved, or take risks. The world doesn’t hand out permission slips—self-authorization is key.


Entrepreneurship isn’t just about building a business. It’s about building the woman one is meant to be. And that woman is powerful.






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