There are businesses out there in other industries who are brilliant at what they do. Some of what they do is 100% portable to financial services. Cross industry pollination is where significant development leaps are made and completive advantage suddenly won.
Research examples of excellence in other industries. Visit those businesses, talk to the owners and find out their "secret sauce' and how they found it. You'll be surprised how openly people are willing to talk about their business. Leave your own ego at the door.