Jun 11,2017
Snapchat, a video messaging app allowing users to record and send “Snaps” that are viewable for between 1 to 10 seconds following its self destruction, allows users to express their content creatively. It provides all-in- one service where people can use audio, video, text, phone, and drawing in one place- making it more wholesome experience. The platform allows companies to express themselves in an entirely new way, providing a ‘personal window to the way you see the world’.
The sense of urgency and standing out are things marketers can tap into on a low budget, and get a lot of reach.
Here are 8 ways to encourage Small and Medium Entrepreneurs to expand their performance with Snapchat for their activities:
Coupons, Giveaways and interesting video snippets from business offer personal touch to well defined market segment. It provides a great opportunity to reward one’s followers with promotional codes, coupons, contest and giveaways; who doesn’t appreciates such a deal!
Coupons, Giveaways and interesting video snippets from business offer personal touch to well defined market segment. It provides a great opportunity to reward one’s followers with promotional codes, coupons, contest and giveaways; who doesn’t appreciates such a deal!
Snapchat Stories, use stickers and text captions to post a series of images and videos in a sequence to tell the story of the brand. Creative minds can use the app as a part of an integrated marketing campaign to link social media and live events.
Snapchat has over 100 million active users and over 7 billion daily video views which proves as a strong enough reason to attract marketers. Not only Youngsters but also people from every generation are adapting to it daily and active users continue to increase in a volume. This allows the marketers to connect to a large population on a single platform.
Snapchat familiarizes to people in many ways and instills in them a sense of affinity. It provides a face-to-face communication than any other social media.
One of the new features of Snapchat, “ Discover”, launched in 2015 connected its users to with media companies and they started publishing content to the app users. With the prime motive of monetization companies like ESPN, Cosmopoliton, BuzzFeed, Brothers and CNN published alongwith to influence their followers.
Promotes Transparency, provides behind the scenes footage. Every customer entertains lucidity and by giving an insider’s view of the company and its culture helps engaging followers with interesting content.
Live Event Reporting, Snapchat allows the followers to have an access to the live reporting of current happenings in a company and further builds trust and loyalty with customers.
The most important feature, Geofilters is the most interesting and trending feature which is accessible for small and medium sized businesses at a nominal price. They are visual overlays which can be added to the user’s photos. The companies can create custom Geofilter and target its use at locations within a few kilometers in radius.
However, using Snapchat for business is all about staying updated and innovative.
On the other hand, Snapchaters also have to face some challenges. Hence, the firms need to have a clear understanding of their objectives and consider how it adds value to their overall social marketing strategy.