How to properly insert keywords in the text? Is it possible to overdo it and add them more than necessary? How critical is this? I will be glad for any help and advice.
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One of the most important parts of SEO is finding the right keywords for your business. seo keywords ( https://www.to-the-top.ca/seo-keywords-selection-research-calgary/ ) are words or phrases that people enter into search engines when trying to find information about something. If you can rank well for these keywords, you will get more traffic from Google searches than competing businesses. That's why I've always said one thing - you shouldn't do website promotion on your own, you should go to a professional.
When you're looking for keywords to optimize your content, it's tempting to just use what comes to mind first. But if you want to rank in Google, that's not enough. You need to find keywords that have search volume and rank relatively easily, and that means doing some research ( or hiring a professional to do it for you)